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Digital Signage, December 2014 
By Christopher Maione
Digital signage is found in many public venues, and we have an overview of all the latest technology....

Digital Signage Best Practices: Matching Content to Solution 
By Monica Heck, Special to InfoComm International
The most successful signage networks depend not on investments in the latest technology, but on close consultation with the client about overall signage objectives - and content....

Digital Signposts: The Ideal Production Team 
Vern Freedlander
Vice President, Production
X2O Media

The bar is continuously being raised in both digital signage and the digital workplace. Audiences are technically and editorially savvy and have come to expect high-quality content that is timely, impactful, and actionable....

Digital Signposts: The Millennials 
Vern Freedlander
Vice President, Production
X2O Media

All over the world, the corporate workforce is changing dramatically....

Digital Signposts: Writing Style 
Vern Freedlander
Vice President, Production
X2O Media

In today’s “screens everywhere” environment, competition for attention has risen to unprecedented levels....

Informational Showcase 

The age-old take-a-number ticket process at service centers can be painstakingly inefficient and create a poor brand impression. Time Warner has changed that....

Digital Signposts: Change Channels 
Vern Freedlander
Vice President, Production
X2O Media

One of today’s most challenging communications situations is enterprise restructuring. ...

A New Generation of Information-seekers 
By Vern Freedlander, VP of production services, X2O Media
Today’s generation of anytime, anywhere content consumers have become more comfortable with visual media than traditional text. ...

Digital Signposts: Communications Strategy vs. Content Strategy 
By Vern Freedlander, Vice President, Production, X2O Media
In corporate communications, confusion often looms between the terms content strategy and communications strategy. ...

High Sign 
By Cynthia Wisehart
At Oakley’s new flagship store on 5th Avenue in Manhattan, N.Y, the overhead LCD displays pulse with athlete footage and motion graphics, with the images spreading across the 27 screens to form one imposing canvas....

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