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A New Generation of Information-seekers 
By Vern Freedlander, VP of production services, X2O Media
Today’s generation of anytime, anywhere content consumers have become more comfortable with visual media than traditional text. ...

Digital Signposts: Communications Strategy vs. Content Strategy 
By Vern Freedlander, Vice President, Production, X2O Media
In corporate communications, confusion often looms between the terms content strategy and communications strategy. ...

High Sign 
By Cynthia Wisehart
At Oakley’s new flagship store on 5th Avenue in Manhattan, N.Y, the overhead LCD displays pulse with athlete footage and motion graphics, with the images spreading across the 27 screens to form one imposing canvas....

Signage Liability 
By Brian McClimans, vice president, global business development, Peerless-AV
When multiple people are involved and something dangerous happens, it may be hard to find a party willing to take responsibility and own this liability....

Digital Signage Workflow 
By Adrian Weidmann
Understanding workflows, and specifically digital workflows, within the business ecosystem may be the single most important factor to completely understand prior to selecting any component of a digital signage infrastructure. ...

Going Mobile 
By Simon Fairbank, national sales manager, RSL
How mobile interactivity and digital changed the public transportation system in one city. ...

Technology-enabled Shopping Environments 
By Mark Boidman, managing director, Peter J Solomon Company
To prepare for expected increases in online sales, brick-and-mortar retailers would be well advised to make an investment in visual communications to allow consumers to interact with brands, as well as products or services. ...

4K Technology Brightens Installation Opportunities 
By Art Rankin, senior director AV business unit division management, Panasonic System Communications Company
The market has moved from standard definition to HD content, and it now stands on the cusp of a move into ultra HD or 4K content. ...

Digital Signposts: Mobile Channel Strategies 
By Vern Freedlander, Vice President, Production, X2O Media
When developing a channel strategy, communications professionals tend to put their attention primarily on distributing content to employees' laptops and place-based screens. ...

Digital Signposts: The Engagement Crisis 
By Vern Freedlander, Vice President, Production, X2O Media
In October of last year, Gallup reported that worldwide only 13 percent of employees are engaged at work. ...

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