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Digital Signposts: The Evolution of Banking 
By Vern Freedlander, Vice President, Production, X2O Media
Recent trends from the banking sector indicate the potential for very exciting growth opportunities for both digital signage and more sophisticated methods of visual communications. ...

Do You Belong in AV/IT? 
By Cynthia Wisehart | Posted by Jessaca Gutierrez
Figuring out where you fit in the landscape of media networks, unified communication, collaboration, and campus- or enterprise-wide systems may be a technical question as much as a business question. ...

Digital Signposts: When a Crisis Turns Into an Opportunity 
By Vern Freedlander, Vice President, Production, X2O Media | Posted by Jessaca Gutierrez
A few years ago Melcrum writer Sona Hathi wrote about News Corp., and how the company “doubled down” on internal communications during the U.K. phone-hacking scandal. It is a great lesson for both integrators and corporate communicators who want to test the effectiveness of their internal communication channels. ...

Rethinking Digital Signage 
By Vern Freedlander
Digital signage is only one of the outputs of the visual communications ecosystem. Integrators need to think beyond the passive screen and look at how visual communications solutions can provide valuable and measureable benefits to a wide variety of business units within the entire enterprise. ...

Digital Signposts: Measuring Communications Effectiveness 
By Vern Freedlander, Vice President, Production, X2O Media
Now more than ever, the business sector is looking for hard evidence that communications programs are meeting objectives....

Distributed Versus Centralized Player Architecture in Digital Signage Deployments  
By Dave Haar
There are several very important considerations you need to take into account as you propose your final design to your customers. ...

Bold Engineering 2013: 30 Most Innovative Products 

Innovation could mean a lot of things—from years of R&D to a stroke of inspiration, and we acknowledged both mechanical innovations and electronic ones. ...

Digital Signposts: The HR Channel 
By Vern Freedlander
Within the enterprise, the group that is most reliant on strong, consistent internal communications is the human resources department....

Enhancing the Patient Experience 

By using the latest interactive digital signage technology incorporating social media, the Champlin clinic provides an engaging tool to educate patients on their condition while offering a welcome distraction during their stay....

Digital Signposts: Stories Sell 
By Vern Freedlander, Vice President, Production, X2O Media
Great digital signage boils down to great storytelling. The medium provides a remarkable way to convey a great story that is multifaceted, relevant, and engaging. ...

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