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Rethinking Digital Signage 
By Vern Freedlander
Digital signage is only one of the outputs of the visual communications ecosystem. Integrators need to think beyond the passive screen and look at how visual communications solutions can provide valuable and measureable benefits to a wide variety of business units within the entire enterprise. ...

Digital Signposts: Measuring Communications Effectiveness 
By Vern Freedlander, Vice President, Production, X2O Media
Now more than ever, the business sector is looking for hard evidence that communications programs are meeting objectives....

Distributed Versus Centralized Player Architecture in Digital Signage Deployments  
By Dave Haar
There are several very important considerations you need to take into account as you propose your final design to your customers. ...

Bold Engineering 2013: 30 Most Innovative Products 

Innovation could mean a lot of things—from years of R&D to a stroke of inspiration, and we acknowledged both mechanical innovations and electronic ones. ...

Digital Signposts: The HR Channel 
By Vern Freedlander
Within the enterprise, the group that is most reliant on strong, consistent internal communications is the human resources department....

Enhancing the Patient Experience 

By using the latest interactive digital signage technology incorporating social media, the Champlin clinic provides an engaging tool to educate patients on their condition while offering a welcome distraction during their stay....

Digital Signposts: Stories Sell 
By Vern Freedlander, Vice President, Production, X2O Media
Great digital signage boils down to great storytelling. The medium provides a remarkable way to convey a great story that is multifaceted, relevant, and engaging. ...

Airport Art 
By Tim Kridel and Cynthia Wisehart
The seminal media installation at the recently renovated Tom Bradley International Terminal at Los Angeles International Airport (LAX) demonstrates just how inadequate the phrase “digital signage” can be to describe the dramatic balance of aesthetics, art, and communication....

Digital Signposts: Event Signage 
By Vern Freedlander, Vice President, Production, X2O Media
One of the most overlooked and underused digital signage applications is at events and conferences. Digital signage can and should play a vital role in facilitating these connections as the basis for a multi-screen/multi-platform information distribution system....

Corporate Canvas 
By Cynthia Wisehart
Corporations use AV for public-facing communication and for internal workflow. The bar is rising on both those fronts; AV is taking a more critical role in corporate goals whether for efficiency, collaboration, sales, customer relations, or marketing....

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