Elan Home Systems Collaborates with Sunfire

Sep 6, 2005 8:00 AM

Elan Home Systems, a manufacturer of multi-room audio/video and home automation systems, has announced it will be collaborating closely with Sunfire as a sister company. The collaboration will provide new opportunities for both companies to further serve their individual sales channels with state-of-the-art audio and home theater product offerings. The companies will leverage and share technologies where synergistic, while each company will maintain its respective dealers, distributors, and representatives.

Bob Farinelli, president and CTO for Elan, notes, “Sunfire is an exceptional company with high-performance audio products, so this relationship presents exciting opportunities for us and tremendous advantages for our dealers. While each company will continue to operate independently, this collaboration affords both companies a stronger market position and allows each to deliver additional, innovative products even faster to their dealers. This is a win-win for the companies and even more so for the dealerships we each serve.”

Sunfire, based in Snohomish, Wash., is well-known for creating powerful home audio and home cinema processing electronics and premier subwoofers. This relationship will allow Elan dealers to include some of Sunfire’s unique technologies into the line. This will result in the delivery of high-quality, mid-market home theater products to augment Elan’s complete new line of TheaterPoint home theater speakers, scheduled to debut at CEDIA 2005 in Indianapolis.

“We welcome this relationship with enthusiasm and are proud to be associated with Elan, who is consistently recognized for excellence in engineering and possesses a very loyal, established market channel,” says Bob Carver, Sunfire's founder and CTO. “This puts enormous resources at our fingertips and will result in greater company efficiencies. We look forward to sharing ideas and working with Elan to simply provide our customers with the best in powerful home audio solutions.”

For more information on the collaboration, visit www.elanhomesystems.com or www.sunfire.com.