Building profit
Feb 1, 1998 12:00 PM
Designing and implementing a viable sales and marketing plan, much like constructing a building, is a multi-stage process. Before making your presentation to potential clients, check your blueprints and identify your allies. Next, lay the foundation for a healthy business through creating a stable, consistent sales volume. Ensure the success of your sales staff by providing them with the proper materials. Fairly pricing the services that you provide will establish the framework around which you can create a viable sales and marketing strategy. Coordinate efforts among your employees to keep everyone focused on the same objectives. Add some last-minute finishing by determining whether your business should grow horizontally or vertically. Lastly, keep abreast of your competition, and you will be fully prepared to sell your services. In this month's issue, you will find all of the tools necessary to build the sales and marketing policies that will enhance your company's survivability and widen its profit margin.
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