Diving in
Aug 1, 1999 12:00 PM, Jared Blankenship
The residential market poses unique challenges that seem to require a similarly unique approach, and according to S&VC's 1998 Reader Profile Survey, 29% of you are already meeting that challenge by integrating some type of home theater installation into your current job mix. Further, 26% work in security and alarm installation, and 15% work in residential automation. That is prudent because these numbers are on the verge of a significant, dramatic increase.
With today's robust U.S. economy, the money to drive the market is there; bolstered by healthy stock portfolios and larger paychecks, people are eager to bring their home entertainment into the twentieth century. To do that, however, they will need a guide - someone far more technically proficient than a clerk at the local home electronics retail store. Even for an A-V professional, the constant influx of new technologies - DVD, HTDV, plasma displays - can be difficult to track. For the average resident, on the other hand, they can be utterly confusing. To serve the consumer adequately in this capacity requires not only an intimate familiarity with the technology, but also the knowledge to make the equipment function while often maintaining the lowest possible profile.
In this month's issue of S&VC, you will find some of the tools necessary for finding the clients who are willing to pay for your services, establishing their technological requirements and meeting them. For those of you testing the residential installation waters, the time may soon come for you to jump in. The market is just right.
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