BMW Dealership, Thousand Oaks, Calif.
Mar 19, 2010 5:48 PM
Thousand Oaks, Calif.,-based Rusnak BMW recently hired Los Angeles-based audio/video custom installation firm DSI Entertainment Systems to upgrade its facilities to include a dynamic audio and video presence. Using high-brightness projectors, the dealership is now capable of displaying digital messaging and high-definition video in key high-traffic locations. Due to the numerous creative technological solutions within the dealership, the Rusnak BMW application was awarded a “Best Special Project” award at the 2009 CEDIA Expo in Atlanta.
Specific venues within the dealership display true technological innovation. The main showroom features two large rear projection systems with Digital Projection Titan 1080p-700 projectors beaming onto custom rear projection screens. Cleverly concealed within recessed spaces in the ceiling, the Titan projectors are virtually invisible to dealership clients. The suspended screens seemingly float above the showroom as they display BMW commercials and product videos.
In order to capitalize on the dealership’s prime location overlooking the 101 Ventura freeway, a massive piece of Stewart Filmscreen StarGlas serves as a huge digital billboard. Three edge-blended dVision 30-1080p projectors feed marketing materials and dealer messaging to the impressive StarGlas panel. Additionally, a Crestron control system automates nearly all aspects of the dealership, including the projected content, a Lutron lighting system, distributed audio, and the various video displays throughout.
Advanced AV equipment also allows the Rusnak dealership to deliver added value to both clients and team members. A dedicated JBL Synthesis digital home theater system featuring a Digital Projection dVision 30-1080p projector allows visitors to watch HD movies via a Kaleidescape player. In regards to team building, another dVision projector enables team training sessions and product presentations in conjunction with a PolyVision interactive smartboard.
In regards to how the dealership is applying their new equipment Brent Wiseman, COO of DSI Entertainment Systems, says, “The Rusnak BMW dealership is regularly realizing new ways to utilize their dynamic AV system. Not only can they now capitalize on the full array of marketing support supplied by BMW corporate, they’ve also found ways to enhance existing operations.
“Whether they’re advertising dealer incentives to the commuters on the freeway or controlling their showroom lighting with the touch of a button, Rusnak BMW is using advanced AV to better their business.”
DSI Entertainment Systems has offices in Los Angeles and Santa Barbara, Calif., and is a recognized authority for high-end custom audio video, home theater systems, home automation, and commercial audio video installations.
