Corporate

Smooth Presentation

How event production company OMAGE created a launch event for the Samsung Galaxy Note 4 using Analog Way product. 11/02/2015 8:00 AM Eastern
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Analog Way Ascender 32

Analog Way’s Ascender 32 is a multi-screen seamless switcher with 32 scalers. The system offers 12 seamless inputs with 42 input plugs: 6 x HDMI, 9 x DVI-I, 3 x DisplayPort, 12 x 3G/HD/SD-SDI, and 12 x universal analog. It can handle any source from composite video, up to 2560x1600, and outputs a variety of formats, including HD-TV and computer format up to 2560x1600 and 4K. Ascender 32 includes an independent dual-link output for monitoring purposes, with a live source mosaic layout.
www.analogway.com

OMAGE, an event production company, conceptualized, managed, and executed the awe-inspiring launch event for the Samsung Galaxy Note 4 at the Cape Town International Airport in South Africa. The festivities included a four-part show with many presentations, demos, and shows.

Gearhouse SA was selected as the technical equipment supplier, while CI-Nation, a company specializing in show control and playback, was asked to manage all the technical elements of this demanding show. For the first presentation, the company installed a 36-meter x 5.5-meter curved screen fed by eight double-stacked Christie 20K projectors. Two Dataton Watchout Servers (main and back up) were used as the main playback medium. CI-Nation also chose to use Analog Way’s Ascender 32, a multi-screen seamless switcher.

“We used Analog Way’s Ascender 32 as the final output to the projectors. It was also used to switch between main and back up Watchout systems as well as take all the live feeds and presentations to screen. We used up to three PIPs together, being two camera feeds and one presentation feed, on the Watchout Backgrounds in between the purpose built wide screen content. So in total we used 12 inputs and 4 outputs of the Ascender 32,” says Mike Fynn, Technical Director and co-owner at CI-Nation.

In terms of content, the client required crisp, clear and smooth flowing graphics so the output resolution was 7068px x 1080px. Fynn explains why he choose the Ascender 32 for this demanding event: “We required the Ascender 32 for its incredible blending capabilities and the abundant edge blending finessing tools, which allowed us to get a great quality picture on screen and to achieve a seamless blend from end to end. The Ascender 32 also has extremely low latency from camera lens to screen, which was crucial with the large screen and extreme close-ups during the demo segments.”

The control was done through the Web RCS. “We controlled the Ascender 32 through the Web RCS, primarily during setup, then I switched between all my presets on my iPad next to my script and Keyboard,” Fynn says. “I love the ease of use of the Web RCS, simply drag and drop and voilà, no force acquires, or sync times required.”

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