Bob Vila Taps PermissionTV to Offer High-quality Internet Video Programming on Bobvila.Com
Sep 13, 2006 1:29 PM
Bob Vila, America’s home improvement and remodeling expert, has announced BobVila.com will use the PermissionTV platform to offer online video programming packages of his nationally syndicated television series, Bob Vila. The programming will offer high quality video, how-to’s and deeper home improvement information sought by BobVila.com’s 30+ million annual visitors.
“Extending the Bob Vila television experience with online video has been a part of our strategy since 1999,” said Jack Hill, CEO of BobVila.com. “PermissionTV is providing us with cutting edge technology to take advantage of the widespread use of high-speed broadband Internet connections. It will be a superior experience for our users.”
Vila’s 2006-7 programming is set to debut the week of September 11, 2006. Clips from the programming will be available on BobVila.com, using PermissionTV technology, the same week.
With Americans expected to spend over $150 billion on home improvements this year, interest in do-it-yourself programming resources is bigger than ever before. Bob Vila virtually invented the home improvement revolution. First, as the initial host of PBS’s “This Old House,” and then with his own immensely popular television series and regular appearances as America’s do-it-yourself expert on countless network broadcast shows for NBC, CBS and ABC.
“We are thrilled to be working with a content provider that has such a loyal audience,” said David Graves, CEO of PermissionTV. “This is a great way for Bob to provide his massive fan base with quality content and for advertisers to reach an audience specifically interested in home improvement.”
PermissionTV, a growing internet television platform, offers content providers like Bob Vila a way to effectively design, package and monetize their entertainment content online and deliver it how and when consumers want it. For Vila, the Internet is a natural resource for those seeking to learn more about his program or specific project topics, which span all home renovation areas, new home construction and seasonal lifestyle home projects.
For more information, visit www.permissiontv.com.
