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BroadSign and SeeSaw Collaborate

BroadSign International and SeeSaw Networks announced a collaboration that integrates SeeSaw's online media planning services with BroadSign's ad server platform for managing digital signage networks 2/27/2008 4:35 AM Eastern

BroadSign and SeeSaw Collaborate

BroadSign International and SeeSaw Networks announced a collaboration that integrates SeeSaw's online media planning services with BroadSign's ad server platform for managing digital signage networks.

BroadSign International, a global provider of hosted software for operating digital signage networks, and SeeSaw Networks, a media company offering a network of digital out-of-home media, announced a collaboration that integrates SeeSaw's online media planning services with BroadSign's ad server platform for managing digital signage networks. The joint development will offer streamlined delivery of campaign metrics and reporting for national advertisers while helping to drive measurement standards for the digital out-of-home advertising marketplace.

The two companies plan to create a new open application program interface (API) to enable accurate, real-time reporting by automating inventory updates, proof-of-play reporting, and insertion order delivery. Media planners and buyers will be able to view available advertising inventory, purchase inventory, execute ad campaigns, and view proof-of-play reports from SeeSaw's online media planning service, SeeSawAds.com. Through this partnership, BroadSign and SeeSaw expect digital signage networks will have a new ability to further monetize their screens and increase the media value of their venues.

"BroadSign's partnership with SeeSaw will enable the digital out-of-home advertising industry to advance to the next level of reliability and measurement in the same way that online advertising has driven the overall marketplace," said Rick Engels, president and CEO of BroadSign International.

"By partnering with BroadSign and integrating our service offerings through an open API, we are able to offer fully automated campaign execution functionality, reliability, accountability, and true scalability across our extensive digital out-of-home network," added Peter Bowen, CEO of SeeSaw Networks.



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