CAD and Astatic Maximize Focus on MarketsFollowing a successful track record of sales growth and product development over the last three years, CAD Professional Microphones and Astatic Commercial Audio Products, the integral brands of Omnit 11/20/2006 9:10 AM Eastern
CAD and Astatic Maximize Focus on Markets
Nov 20, 2006 2:10 PM
Following a successful track record of sales growth and product development over the last three years, CAD Professional Microphones and Astatic Commercial Audio Products, the integral brands of Omnitronics LLC, were recently acquired along with the parent company by FBC Investment Group, a private equity firm in Chagrin Falls, Ohio.
Under the leadership of Omnitronics President Brig Carr, assisted by newly appointed CAD and Astatic VP of Sales Tony O'Keefe, both brands will be undertaking aggressive initiatives in terms of product development, sales, marketing, and distribution.
Carr is a senior level sales executive who served as Business Development Manager for Invacare Corporation, a leader in the medical rehabilitation products industry, before forming FBC and acquiring Omnitronics. He has extensive experience with large public companies in terms of international and domestic sales, marketing, distribution, and general management.
"We were looking for a business that has a proprietary product, is in a niche market and has both domestic and international potential," Carr says. "Omnitronics LLC was an excellent business opportunity because CAD and Astatic are well known and respected brands in the industry. They have been under-marketed until now, but both have significant upside potential because of the outstanding sales, engineering, and operational talent focused on the two brands.
Pledging to devote his full time and attention CAD and Astatic, Carr adds, "We are looking at a number of strategies to grow the business including significantly broadening the product line, an enhanced website, new advertising and public relations initiatives, artist endorsements, and upgraded collateral and point of purchase materials. We are also improving our operational efficiencies with the addition of upgraded hardware and software systems."
Underscoring these initiatives is the fact that Omnitronics moved to a new operational and manufacturing facility in Solon, Ohio. New contact information for both brands is: