LG's Version of a Triple Play

47-inch class LCD panel. 3/05/2008 5:53 AM Eastern

LG's Version of a Triple Play

47-inch class LCD panel.

At Digital Signage Expo last week, LG Electronics showed a prototype of its "Triple View" 47-inch class LCD panel, which the company says is ideal for advertising and engaging multiple consumers at one time. Customers can view three different images or advertisements on the same display based upon their angle of view. The monitor is full HD-capable, with a 1080 x 1920 (in portrait orientation) display resolution.

The company also showed its new True3D monitor, which gives customers an interactive three-dimensional viewing experience without special glasses. Officials said the model M4210D-B21 uses stereopsis to provide an engaging alternative to traditional digital signage. It comes in a compact 42-inch class screen with full HD 1920 x 1080 display resolution.

Finally, LG gave AV integrators and end users a preview of its new 29-inch and 38-inch "stretch screens" that offer slim display technology (models M3800S and M2900S). Built for space-conscious retailers, the M3800S and M2900S are roughly half the height of a traditional HD display. According to company officials, the displays are basically cut from standard LG displays, not based on brand-new size specs, which should make them easier to produce and deliver.

"Integrators demand creative signage solutions that not only help attract and engage customers but work within the space they have," said Ron Snaidauf, vice president for commercial products at LG Electronics USA. "LG's digital signage offerings provide new interactive elements that engage the senses, extending the customer experience beyond the point-of-sale."

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