ProAVmag

Neutrik Hologram Wards Off Counterfeiters

Neutrik began identifying its products with a unique hologram of the Neutrik name and logo in its continuing effort to fight against product counterfeiting. 6/03/2008 9:34 PM Eastern

Neutrik Hologram Wards Off Counterfeiters

Neutrik began identifying its products with a unique hologram of the Neutrik name and logo in its continuing effort to fight against product counterfeiting.

Neutrik, a manufacturer of XLR connectors and receptacles, began identifying its products with a unique hologram of the Neutrik name and logo in its continuing effort to fight against product counterfeiting. In addition to the hologram, Neutrik also includes a seal of authenticity on its individual and carton packaging.

"Neutrik is committed to protecting its brand and reputation," says Jim Cowan, president of Neutrik USA. "Our new signature hologram will ensure that our customers receive a genuine Neutrik product."

In addition to recent anti-counterfeiting actions taken by the company in Asia, and in order to avoid unauthorized shipments from the United States to Europe, Neutrik specially marks the individual packing and the carton packages of all shipments "designed and manufactured for the U.S. market."

Neutrik is asking its customers to inform the company if products with this mark appear outside the United States.



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