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Samsung Transitions to New CEO

Samsung Electronics of America has appointed Chang-Soo Choi to president and CEO, replacing Dong Jin Oh who is retiring after 35 years with Samsung. The company also promoted Tim Baxter to president 1/28/2009 5:12 AM Eastern

Samsung Transitions to New CEO

Samsung Electronics of America has appointed Chang-Soo Choi to president and CEO, replacing Dong Jin Oh who is retiring after 35 years with Samsung. The company also promoted Tim Baxter to president of Samsung's Consumer Electronics Division (CED) and Young Hoon Eom to co-president of CED, replacing Jae-Soon Park.

Samsung Electronics of America has appointed Chang-Soo Choi to president and CEO, replacing Dong Jin Oh who is retiring after 35 years with Samsung. The company also promoted Tim Baxter to president of Samsung's Consumer Electronics Division (CED) and Young Hoon Eom to co-president of CED, replacing Jae-Soon Park.

"It has been an honor and privilege to lead Samsung Electronics America during its rise to prominence and multi-category leadership in the North American marketplace," said Oh in a statement. "Under the guidance of Choi and his team of talented division presidents and senior executives, Samsung Electronics America is well-positioned for continued growth and success in the years ahead."

In his new role as president and CEO at Samsung Electronics America, Choi will be responsible for leading the company's North American operations, which include the Consumer Electronics and Information Technology Divisions within Samsung Electronics America, Samsung Telecommunications America, Samsung Electronics Canada, and Samsung Electronics Mexico.

During the past 30 years, Choi served a variety of leadership roles within Samsung Electronics' Telecommunications, Information Systems, and Computer Systems Divisions in Korea. Most recently, he served as executive vice president in the Mobile Communication Division in Korea, where he was responsible for leading international sales and marketing.

Choi is expected to assume his new role in February.



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