ProAVmag

Shure Packaging Goes Green

Shure announced that it redesigned its packaging to be more environmentally friendly. 7/09/2008 8:33 AM Eastern

Shure Packaging Goes Green

Shure announced that it redesigned its packaging to be more environmentally friendly.

Shure announced that it redesigned its packaging for all Microflex Installed Sound Microphones, ULX Wireless Microphone Systems, three of its wired and wireless Personal Monitor Systems (PSM), and two of its SE Sound Isolating Earphone models to be more environmentally friendly.

The size, shape, strength, and durability will remain unchanged, says the company; however, as an environmental incentive, the company will eliminate Mylar coating and full-color graphic printing from the cartons to increase the recycle-ability of the packaging.

"We currently produce a wide variety of full-color packaging across all product lines, but recently made the decision to move toward a more environmentally friendly design for several products," said Terri Hartman, director of brand communications for Shure, in a statement. "These changes allow us to gain some efficiencies and act as a more socially responsible company."

All models will ship in brown kraft packaging with the Shure logo and the models' respective logos printed on the cartons. Weber labels will continue to provide specific product model information of package contents.

"We're confident that the new packaging will provide consumers, at a quick glance, product differentiation between these models on the retail floor," said Hartman. "We're always willing to explore new options for our existing products, and we'll consider more eco-friendly packaging designs when we introduce new products in the future."



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