ProAV Today

Apple admits the Mac Pro was a mess

By Jacob Kastrenakes, The Verge 5/15/2017 2:12 PM Eastern

There will also be a newly rethought pro display as well. But no date. In the meantime, while Apple goes back to the drawing board, you can still feel free to buy a Mac Pro and you will reportedly get more bang for your Macbuck. According to Ars Technica, the base $2999 model will now include a 6-core CPU, FirePro D500 GPUs, and 16GB of RAM, while the $3999 option steps up to an 8-core CPU and D700 GPUs with the same RAM. For more details on the new plan, here’s a good longform look from Mashable –Cynthia Wisehart

Apple admitted that its flashy 2013 Mac Pro redesign was a mistake, and executives indicated that Apple intends to better support its professional users in the future. “I think we designed ourselves into a bit of a thermal corner, if you will,” one of Apple’s top executives reportedly said.

The small, trash can-shaped Mac Pro — which Apple marketing VP Phil Schiller once touted as evidence that the company could still innovate — was designed to fit two smaller graphics chips, but the industry didn’t move in that direction.

“Being able to put larger single GPUs required a different system architecture and more thermal capacity than that system was designed to accommodate,” the exec is reported as saying. “So it became fairly difficult to adjust.”

That seems to explain why the Mac Pro, until today, went more than three years without spec refresh — an entirely unworkable situation for pro users who need top-of-the-line hardware. MORE@TheVerge

Want to read more stories like this?
Get our Free Newsletter Here!
Past Issues
October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017