ProAVmag

2010 Best Hospitality AV Project

To help the Stay Hotel stand out in Times Square, Robert Singer & Associates created a 10-story, seamless video projection system for the hotel's courtyard and a four-story system for the facade. 8/06/2010 7:22 AM Eastern

2010 Best Hospitality AV Project

To help the Stay Hotel stand out in Times Square, Robert Singer & Associates created a 10-story, seamless video projection system for the hotel's courtyard and a four-story system for the facade.

Launch Slideshow

Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

Stay Hotel

2010 Best Hospitality AV Project

Stay Hotel

2010 Best Hospitality AV Project

  • 2010 PRO AV Spotlight Awards: Best Hospitality AV Project

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    http://www.proavmagazine.com/Images/tmp7189%2Etmp_tcm46-557045.jpg

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    600

    Christian Dinh

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.
  • 2010 PRO AV Spotlight Awards: Best Hospitality AV Project

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    http://www.proavmagazine.com/Images/tmp718A%2Etmp_tcm46-557054.jpg

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    600

    Christian Dinh

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.
  • 2010 PRO AV Spotlight Awards: Best Hospitality AV Project

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    http://www.proavmagazine.com/Images/tmp718B%2Etmp_tcm46-557065.jpg

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    600

    Christian Dinh

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.
  • 2010 PRO AV Spotlight Awards: Best Hospitality AV Project

    Image

    http://www.proavmagazine.com/Images/tmp718C%2Etmp_tcm46-557077.jpg

    Image

    600

    Christian Dinh

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.
  • 2010 PRO AV Spotlight Awards: Best Hospitality AV Project

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    http://www.proavmagazine.com/Images/tmp718D%2Etmp_tcm46-557090.jpg

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    600

    Christian Dinh

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.
  • 2010 PRO AV Spotlight Awards: Best Hospitality AV Project

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    http://www.proavmagazine.com/Images/tmp718E%2Etmp_tcm46-557102.jpg

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    600

    Christian Dinh

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.
  • 2010 PRO AV Spotlight Awards: Best Hospitality AV Project

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    http://www.proavmagazine.com/Images/tmp718F%2Etmp_tcm46-557114.jpg

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

    600

    Christian Dinh

    Stay Hotel, New York. AV/lighting consultant: Robert Singer & Associates. AV/lighting integrator: SJ Lighting. Content consultant: V Squared Labs. Hardware/software integrator: DigitalMediaDesigns.

AV Consultant • Robert Singer & Associates

its not easy to stand out in New York’s Times Square. But that’s what Hampshire Hotels & Resorts wanted when it approached Robert Singer & Associates to work on its Stay Hotel. The company developed a 10-story, seamless video projection system for the hotel’s interior courtyard and a four-story system for the exterior façade. In the courtyard, 10 Christie LX500 5,000-lumen LCD projectors in custom-made weatherproof enclosures are mounted vertically to one wall and aimed at the opposite wall. In front of the hotel, seven Christie DS+655 6,500-lumen DLP projectors are mounted vertically to the building and aimed across its façade, landing on a four-story banner jutting out from the hotel.

To feed the 17 projectors, DigitalMediaDesigns of Columbia, Md., specified 17 Mac Mini computers, one for each projector, integrated into a single system that can be controlled from any desktop PC or handheld device, such as an iPhone. Singer & Associates oversaw development of custom, high-definition content, including branding, that changes seasonally and at specific times of day. When the weather’s right, the imagery isn’t the only eye-catching part of the installation: Beams of projector light also draw attention and underscore the uniqueness of the installation.

 


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