AVAD Promotes Biz Dev Manager
AVAD, a North American distributor of custom electronics, has promoted Cynthia Menna to the position of senior manager for business development. In her new role, Menna will work with AVAD executives to identify, develop, manage, and facilitate the growth of new product categories, service offerings, and solution sets.
AVAD, a North American distributor of custom electronics, has promoted Cynthia Menna to the position of senior manager for business development. In her new role, Menna will work with AVAD executives to identify, develop, manage, and facilitate the growth of new product categories, service offerings, and solution sets, according to the company. She previously served as territory sales manager for Michigan and Ohio.
As part of her new responsibilities, Menna will report directly to AVAD vice president and general manager Jim Annes, and work with the company’s executive team and its partners on areas of expanded product offerings and opportunities to support AVAD’s existing categories. Through research, development, and implementation of focused internal and external training and dealer support programs, Menna will also work to strengthen AVAD’s position as custom installers’ source for knowledge on current and future market trends.
“From day one, Cynthia has shown a commitment to reinforcing AVAD’s reputation as the custom installers’ go-to resource for the latest products and business strategies,” said Annes in a statement. “We look forward to leveraging her expertise and industry insight to fuel AVAD’s success as we continue to focus on the specific needs and demands of our dealers.”
An AVAD employee for two years, Menna most recently handled AVAD’s sales operations in the Michigan and Ohio regions. She has also been responsible for the management of AVAD’s D2B program, which the company says helped builders and installers identify and meet homeowners’ demands for home systems. She also managed the company’s recent entrance into the commercial and security categories.
