ProAVmag

Bosch Appoints New Pro Sound Manager

Bosch Security Systems, Communications Systems Division, has appointed industry veteran Steve Johnson to business line manager for pro sound. 10/07/2009 4:00 AM Eastern

Bosch Appoints New Pro Sound Manager

Bosch Security Systems, Communications Systems Division, has appointed industry veteran Steve Johnson to business line manager for pro sound.

Steve Johnson

Bosch Security Systems, Communications Systems Division, has appointed industry veteran Steve Johnson to business line manager for pro sound. He is tasked with managing the newly established pro sound business line, which includes the Dynacord and Electro-Voice brands, according to the company.

Johnson will take over global responsibilities for pro sound product management and Pro Sound engineering, reporting directly to Robert Mulatz, president of Bosch's Communications Systems Division.

"Having a single responsibility for both Dynacord and Electro-Voice supports our goal to further strengthen the individual strategy and perception of both these brands, ensuring solidly focused-and clearly differentiated-brand positioning," said Mulatz in a statement.

Johnson was as former vice president of global marketing for Shure, director of product marketing at Motorola's Mobile Devices business, and most recently vice president of marketing at Harman Music Group.

"Identifying and developing customer-driven solutions that anticipate customers' needs while always staying true to a brand's core values is my passion," Johnson said in a statement.



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