ProAVmag

Bowers & Wilkins Launches New Division

Bowers & Wilkins has established a consumer-focused New Media Division, based on the company's Zeppelin product. Jan McNair, formerly of Netcom/Jabra, will oversee the rollout of new product collecti 9/16/2009 3:51 AM Eastern

Bowers & Wilkins Launches New Division

Bowers & Wilkins has established a consumer-focused New Media Division, based on the company's Zeppelin product. Jan McNair, formerly of Netcom/Jabra, will oversee the rollout of new product collections over the next six months.

Bowers & Wilkins has established a consumer-focused New Media Division, based on the company's Zeppelin product. Jan McNair, formerly of Netcom/Jabra, will oversee the rollout of new product collections over the next six months.

According to the company, the launch of the Zeppelin two years ago inspired Bowers & Wilkins to use its engineering and design experience to deliver high-end audio products to new digital consumers. The creation of the New Media Division is expected to help the company capitalize on an opportunity and introduce Bowers & Wilkins to a growing consumer segment.

"Over the next six months, Bowers & Wilkins will launch a series of New Media products that extends the Zeppelin family and enters the PC speaker and headphone space," said McNair in a statement.

"Given the nature of where the new digital consumer expects to find the new media product offerings, Bowers & Wilkins New Media Division is expanding its channel partnerships to include premium retailers of these new categories of products," McNair added.

With this new addition, Bowers & Wilkins now comprises three divisions: Bowers & Wilkins Loudspeakers, New Media, and Automotive.



Want to read more stories like this?
Get our Free Newsletter Here!
Past Issues
July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014