Bowers & Wilkins Launches New Division
Bowers & Wilkins has established a consumer-focused New Media Division, based on the company’s Zeppelin product. Jan McNair, formerly of Netcom/Jabra, will oversee the rollout of new product collections over the next six months.
Bowers & Wilkins has established a consumer-focused New Media Division, based on the company’s Zeppelin product. Jan McNair, formerly of Netcom/Jabra, will oversee the rollout of new product collections over the next six months.
According to the company, the launch of the Zeppelin two years ago inspired Bowers & Wilkins to use its engineering and design experience to deliver high-end audio products to new digital consumers. The creation of the New Media Division is expected to help the company capitalize on an opportunity and introduce Bowers & Wilkins to a growing consumer segment.
“Over the next six months, Bowers & Wilkins will launch a series of New Media products that extends the Zeppelin family and enters the PC speaker and headphone space,” said McNair in a statement.
“Given the nature of where the new digital consumer expects to find the new media product offerings, Bowers & Wilkins New Media Division is expanding its channel partnerships to include premium retailers of these new categories of products,” McNair added.
With this new addition, Bowers & Wilkins now comprises three divisions: Bowers & Wilkins Loudspeakers, New Media, and Automotive.
