BrightSign Readies Turnkey Digital Signage TowerBrightSign demonstrated its new turnkey tabletop digital signage solution, the BrightSign TD1012, at Digital Signage Expo in Las Vegas. 3/02/2011 5:51 AM Eastern
BrightSign Readies Turnkey Digital Signage Tower
BrightSign demonstrated its new turnkey tabletop digital signage solution, the BrightSign TD1012, at Digital Signage Expo in Las Vegas.
BrightSign demonstrated its new turnkey tabletop digital signage solution, the BrightSign TD1012, at Digital Signage Expo in Las Vegas. The solid-state tower is a freestanding, end-to-end digital signage solution that doesn't require a PC nor any external power or wiring, according to the company.
Ready to use out of the box, the BrightSign TD1012 has an attractive yet durable steel enclosure with built-in features ranging from a replaceable/rechargeable battery that provides approximately 12 hours of battery life, to Wi-Fi (802.11a/b/g/n) connectivity and a 12.1-inch high-resolution screen. Users add their content for an instant digital sign that fits on a table, counter, or desktop.
"We're very excited about our new self-contained TD1012 because it provides everything retailers and many other industries have been looking for—a truly all-inclusive, portable digital signage solution that is simple and affordable," said Jeff Hastings, BrightSign CEO, in a statement. "We have carefully engineered this product to not only meet our high standards of quality and reliability, but also to make it effortless to implement and update. The freestanding, battery-operated tower can be placed exactly where signage is most needed and its wireless networking keeps content fresh and relevant."
Hastings said the company expects to tower to appeal to retailers who want digital signage placed directly next to merchandise tables or at check-out counters to communicate sales and promotions. "Electrical outlets are typically scarce in retail, especially where merchandise is being sold, so the fact that our new product is battery operated gives retailers the flexibility they need to place the new signage product where it's most needed," he said. "But there's really no limit to the industries that can benefit from this all-inclusive digital signage solution. Museums can promote memberships at ticketing desks and hotels can advertise spa packages at check-in counters."
Using BrightSign's free BrightAuthor PC application and networking tools, users can update content remotely from a back office or from their headquarters across the nation. Users can also subscribe to RSS feeds for breaking news, stock values, local weather, and more. The BrightAuthor PC software is included with the tower and makes creating, updating, managing and monitoring digital signage displays easy, according to the company. Preset multizone templates and custom layout tools help users create displays without having to manually configure coordinates and image sizes. Completed presentations are fast and easy to prepare for publication because the software automatically creates the playlist file and bundles it with the selected content, ready to send to a tower for playback.
BrightSign's new portable tower will be available in Q2 for $1,999.