Earthworks Creates, Fills COO Job
Earthworks, a manufacturer of high-definition microphones, appointed Bill Norton to the newly created position of chief operating officer.
Earthworks, a manufacturer of high-definition microphones, appointed Bill Norton to the newly created position of chief operating officer. Recognized throughout the professional audio industry for his expertise in a wide range of sales and marketing initiatives, Norton will be tasked with overseeing all aspects of Earthworks’ sales and marketing operations, including sales expansion into new market segments, the development and implementation of all marketing campaigns and literature, as well as directing strategic product placement plus the development of new, innovative products, company officials said.
As a former professional musician with a solid applications background in the use of microphones, Norton brings a wealth of experience to his new position as Earthworks’ COO. Prior to accepting his appointment with Earthworks, he spent several years as national director of sales at Dover, N.J.-based Casio America, where he had P&L responsibility for all aspects of the company’s consumer and musical instrument channels throughout the United States. Additionally, Norton spent time with St. Louis, Mo.-based St. Louis Music as regional sales manager. He subsequently assumed a similar role with Loud Technologies after Loud Technologies purchased St. Louis Music prior to his move to Casio.
“I am delighted to be on-board with Earthworks,” Norton said in a statement. “In recent years, Earthworks has developed numerous highly respected vocal and instrument microphones, such as the company’s PM40 PianoMic Series. With Earthworks’ products being used by a long list of world-class artists and engineers, including Bruce Hornsby, Branford Marsalis, John Harris, and Steve Gadd, among others, it is very apparent the Earthworks brand is very highly regarded. “
“We’re very pleased to have Bill joining our effort,” said Heidi Blackmer-Robichaud, Earthworks’ president. “He brings a wealth of sales and marketing experience that, I’m confident, will bring greater perspective to all that we do here.”
