Shure Busts Counterfeiters in Shanghai
Following an investigation conducted by Shure, officials of the Baoshan Office of the Shanghai Administration for Industry and Commerce (AIC) conducted raids on wholesale store and warehouses of Han Si Appliance Co. and Run Zheng Digital on Baoshan Road, according to Shure officials. Both locations are within the Zhabei District of Shanghai.
Following an investigation conducted by Shure, officials of the Baoshan Office of the Shanghai Administration for Industry and Commerce (AIC) conducted raids on wholesale store and warehouses of Han Si Appliance Co. and Run Zheng Digital on Baoshan Road, according to Shure officials. Both locations are within the Zhabei District of Shanghai.
“Counterfeiters are constantly working to duplicate the Shure logo and other product markings as well as the general appearance of the products,” said Anita Man, managing director of Shure Asia, in a statement.
Reportedly, large quantities of counterfeit Shure E2c and E4c earphones were seized in the raids, as well as counterfeit earphones of other brands, including Audio-Technica and JVC. According to the company, the raids have been officially reported and published on the public website of the Shanghai AIC. The penalties to be imposed by the Shanghai AIC have yet to be determined.
“Counterfeit Shure products [damage] the value of our brand,” said Sandy LaMantia, president and CEO of Shure. “We are fiercely committed to working with international agencies and with other brands to fight the spread of counterfeit products and halt this kind of criminal activity.”
In addition to the actions taken in China, Shure has also been making efforts in other parts of Asia, Europe, South America, the Middle East, Africa, and the United States to cease intellectual property violations. For more on the problem of counterfeit AV products, read PRO AV’s in-depth story.
