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Associations Focus: Build a Better Business

Business practices have changed over the past year to reflect the changing economy. Have you changed your tactics? 10/09/2009 8:10 AM Eastern

Associations Focus: Build a Better Business

Oct 9, 2009 12:10 PM

Business practices have changed over the past year to reflect the changing economy. Have you changed your tactics? NSCA’s 2010 Business and Leadership Conference will show you how to transform your business to improve your bottom line, increase office morale, and adapt to the new reality that will remain even after the recession.

The only conference designed specifically for commercial electronic systems executives, managers, and business owners will be held Feb. 25-27, 2010, in Palm Beach Gardens, Fla., at the world-renowned PGA National Resort and Spa.

“When you have the issues today’s small-business owners and managers are dealing with, you can’t push the panic button,” says Mike Bradley, president of Safeguard Security & Communications. “You have to get back to basics. Our peers are no-nonsense, and this event provides frank and provoking discussions that you can’t get at any other industry event.”

Attendees often point out the extra value the conference provides through opportunities to discuss shared challenges with their industry peers. These breakout and networking sessions allow them to learn from seasoned industry veterans to up-and-coming new owners. Additionally, world-class speakers and experts on marketing, sales, human resources, and finance present proven strategies to improve operations.

“The norm that business owners once knew has completely changed,” says NSCA Executive Director Chuck Wilson. “New realities are forcing what were traditional models of management to be evaluated and, in many cases, completely discarded. The Business and Leadership Conference provides a forum for attendees to gain new perspectives and ideas, building better businesses and integrators simultaneously.”

Conference attendees can also customize their learning experience to focus on their specific needs, interests, and issues. Sessions include:

  • Good to Great Concepts in Action
  • Finding the Upside (In a Down Market): A 2010 Review of Market Conditions and Trends
  • Turning Your Financial Relationships into Partners
  • Everyone is Looking to You—So, What’s the Next Step? How to Take the Fear and Loathing Out of Strategic Planning
  • Krispy Kreme Follies
  • Operational Excellence
  • Fierce Leadership
  • Brand Building: A Workshop for Companies Wanting to Grow

Register now for the NSCA Business and Leadership Conference and pay only $799. After Dec. 31, 2009, rates will increase to $1,049. For more information or to register, visit or call (800) 446-6722.

Great Deals on Industry Reading

NSCA headquarters has recently relocated to higher and drier ground after last year’s devastating flood. As a result, NSCA has extra inventory of educational books and textbooks that will not be moved to the new location. Featuring items on topic including audio, CCTV, data and networking to sales, marketing, and management, these books help technicians, installers, consultants, managers, and executives advance their careers and stay ahead of the competition.

NSCA members receive dramatic discounts on popular titles, including Audio for Sound Reinforcement (CD, Coaching and Counseling—3rd Edition) and The Design and Evaluation of Physical Protection Systems. All titles are $20 or less, with some books as low as $5. Inventory is going quickly. Keep checking back for more offers good through October.

Visit to browse through more than 80 titles on clearance. Then simply complete the order form and fax it to NSCA.

Associations Focus: Build a Better Business

Oct 9, 2009 12:10 PM

Marketing in a Recession

NSCA’s A/E Toolkit has been updated with information focused on marketing during an economic downturn. Nine new whitepapers prepared by experts in a variety of industries highlight improving sales and marketing efforts during these challenging times.

Information from these papers will help NSCA members focus on using client-facing techniques to improve sales and to leverage new technology to win more work. Additionally, the information on the web portal,, provides members with information relevant to working within the commercial electronic systems industry—providing success in developing, maintaining, and converting relationships into increased sales.

“The A/E Toolkit’s new content focuses on how NSCA members can benefit from expert perspectives from outside our market,” says Craig Park, FSMPS, associate AIA, vice president, and chief marketing officer for Leo A. Daly, based in Omaha, Neb. “Now more than ever, NSCA members need to focus their efforts using the best intelligence and best practice in marketing and delivering their services.”

“This is an essential resource for the NSCA member who is interested in improving their relationships with architects, engineers, and contractors in the building industry,” says Chuck Wilson, NSCA executive director.

Unique to the low-voltage industry, the A/E Toolkit provides essential resources for systems integrators and contractors, including more than 300 articles on best practices for working within the building industry. Anyone who registers has access to free content. NSCA members have additional access to premium content. To start using the A/E Toolkit, visit

NSCA Expands List of Approved Courses for Recertification

Kramer Electronics and Termark Technical Institute were recently approved as NSCA Partner Providers, a program that awards NSCA Learning Units (LUs) to pre-approved manufacturer training courses for industry members looking to obtain the NSCA Certificate of Completion or to renew the EST-L2 certification. These new partners increase the number of industry courses that qualify for LUs to nearly 90, in addition to NSCA courses online and regionally throughout the year.

NSCA encourages organizations committed to the development and growth of the commercial electronic systems industry to apply for the program, which designates LUs to high-quality training programs relevant to the industry. The program helps connect partners to industry professionals, increase attendance in their education courses, and receive free promotion of their education programs through NSCA.

Norah Hammond, NSCA senior director of professional development, says the Partner Provider program recognized educational leaders.

“NSCA demands excellence in its education programs,” she says. “Our partners have proven to meet these standards, which sets them apart from other educators in the industry.” Kramer Electronics provides a comprehensive variety of educational seminars, training programs, and education literature on a variety of AV topics.

Termark Technical Institute specializes in intimate training sessions for those in the low-voltage or electronic security industries. Their educational offerings are designed to help students meet licensing requirements throughout the United States and include pre-licensure and pre-certification study courses.

Current Partner Providers include: Allen Products/ATM Flyware, AMX, Belden, BlonderTongue, Brawn Consulting, Chief Manufacturing, Crestron, Elan Media, Extron Electronics, Kramer Electronics, Lectrosonics, Peerless Industries, Rauland-Borg Corp., Syn-Aud-Con, Termark Technical Institute, Valcom, and Xanteon.

To learn more about becoming an NSCA Partner Provider, visit or contact NSCA at (800) 446-6722 or

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