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Cynthia Wisehart

8K In NYC

The 350,000 square foot corner highrise that supports this pioneering display is at 701 7th Avenue (also know as 20 Times Square). It will house the Marriott EDITION hotel as well as prominent tenants such as the NFL Experience, a new interactive fan attraction co-created with Cirque du Soleil. Owner The Witkoff Group engaged creative consultant Sensory Interactive to design the dramatic radius......

Cynthia Wisehart on AVIXA

As we go to press, the biggest industry news is InfoComm’s debut as AVIXA. It’s a large scale reimagining of the association (the trade shows will remain InfoComm, though in my imagination I can see how that too could change in time). First the initials. AV for AV, IX for Experience, and A for Association. It’s the IX of course that matters. As I thought about this, I realized that as a theme......

TECHNOLOGY SHOWCASE: Line Arrays

In June, Bose Professional introduced the self-powered Panaray MSA12X Modular Steerable Array. The slim, unobtrusive design and column configuration tailor to applications such as houses of worship where intelligibility and full range music reinforcement have to discreetly stand up to acoustically challenging spaces. The array comprises twelve full-range 2.25-inch transducers (with 75 Hz-14 kHz......

Cynthia Wisehart on AVIXA

This month, the biggest industry news is InfoComm’s debut as AVIXA. It’s a large scale reimagining of the association (the trade shows will remain InfoComm. though in my particular imagination I can see how that too could change in time).First the initials. AV is for AV, IX is for Experience, and A is for Association. It’s the IX of course that matters.As I thought about this, I realized that......

In the Lobby

For many companies, the choice to use high-impact, public-facing display is driven in part by visual impact and in part by content, sometimes social, even interactive. In this way the lobby display functions both as interior design and as a platform for media communication. When UFC, the world’s premier mixed martial arts organization, designed its new, global corporate campus in Las Vegas,......

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