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A New Generation of Information-seekers 
By Vern Freedlander, VP of production services, X2O Media
Today’s generation of anytime, anywhere content consumers have become more comfortable with visual media than traditional text. High-resolution images, viral video clips, and lively graphics are now becoming more effective for leveraging the best practices of story-based communications, leading to a shift in the way content producers convey their information. ...

Digital Signposts: Communications Strategy vs. Content Strategy 
By Vern Freedlander, Vice President, Production, X2O Media
In corporate communications, confusion often looms between the terms content strategy and communications strategy. Therefore, when pitching channel solutions to enterprise clients, it becomes important for integrators to fully appreciate the nuances and subtleties between the two terms. ...

Digital Signposts: Mobile Channel Strategies 
By Vern Freedlander, Vice President, Production, X2O Media
When developing a channel strategy, communications professionals tend to put their attention primarily on distributing content to employees' laptops and place-based screens. ...

Digital Signposts: The Engagement Crisis 
By Vern Freedlander, Vice President, Production, X2O Media
In October of last year, Gallup reported that worldwide only 13 percent of employees are engaged at work. ...

Digital Signposts: Social Media Success at Deutsche Bank 
By Vern Freedlander, vice president, production, X2O Media
Last year John Stepper from Deutsche Bank spoke at the Melcrum Digital Content Summit and presented a fascinating case study focused on internal social media. ...

Digital Signposts: The Evolution of Banking 
By Vern Freedlander, Vice President, Production, X2O Media
Recent trends from the banking sector indicate the potential for very exciting growth opportunities for both digital signage and more sophisticated methods of visual communications. ...

Digital Signposts: When a Crisis Turns Into an Opportunity 
By Vern Freedlander, Vice President, Production, X2O Media | Posted by Jessaca Gutierrez
A few years ago Melcrum writer Sona Hathi wrote about News Corp., and how the company “doubled down” on internal communications during the U.K. phone-hacking scandal. It is a great lesson for both integrators and corporate communicators who want to test the effectiveness of their internal communication channels. ...

Rethinking Digital Signage 
By Vern Freedlander
Digital signage is only one of the outputs of the visual communications ecosystem. Integrators need to think beyond the passive screen and look at how visual communications solutions can provide valuable and measureable benefits to a wide variety of business units within the entire enterprise. ...

Digital Signposts: Measuring Communications Effectiveness 
By Vern Freedlander, Vice President, Production, X2O Media
Now more than ever, the business sector is looking for hard evidence that communications programs are meeting objectives....

Digital Signposts: The HR Channel 
By Vern Freedlander
Within the enterprise, the group that is most reliant on strong, consistent internal communications is the human resources department....

Digital Signposts: Stories Sell 
By Vern Freedlander, Vice President, Production, X2O Media
Great digital signage boils down to great storytelling. The medium provides a remarkable way to convey a great story that is multifaceted, relevant, and engaging. ...

Digital Signposts: Event Signage 
By Vern Freedlander, Vice President, Production, X2O Media
One of the most overlooked and underused digital signage applications is at events and conferences. Digital signage can and should play a vital role in facilitating these connections as the basis for a multi-screen/multi-platform information distribution system....

Digital Signposts: Digital Signage Meets Big Data 
By Vern Freedlander, Vice President, Production, X2O Media
Enter the realtime infographic; the ideal combination of data and design that quickly and concisely gets to the point, simplifies the presentation, and tells the story behind the data with exceptional clarity....

Digital Signposts: Lessons from the Newsroom 
By Vern Freedlander
The broadcast newsroom is a great working environment for corporate communicators to emulate....

Near Field Communications 
By Vern Freedlander
Near Field Communication (NFC) is revolutionizing the way brands and content interact with users. ...

Digital Signposts: Content Marketing 
By Vern Freedlander, Vice President, Production, X2O Media
Content marketing refers to the creation and distribution of multimedia content that targets key audiences without hard selling a product or service....

Digital Signposts: SharePoint Sparks Visual Communications  
By Vern Freedlander, Vice President, Production, X2O Media
Integrators should take note of several key trends currently shaking up the enterprise, which are dramatically enhancing opportunities for visual communication....

Digital Signposts: Here Come the Big Boards 

Recently, business journalist Ryan Tate wrote a fascinating article for Wired magazine describing the growth of large-size office displays found in corporate control rooms. ...

Digital Signposts: The NFC Bump 
By Vern Freedlander, vice president, production, X2O Media
NFC is an acronym for “near field communications,” and in the digital world it represents one of the most exciting breakthroughs in both user convenience and communication possibilities....

Digital Signposts: Right Brain vs. Left Brain 
By Vern Freedlander, vice president, production, X2O Media
As the information age continues to redefine society and business, some analysts are predicting that a significant sub-age is bubbling up. ...

Digital Signposts: Video Continues to be the Killer App 
By Vern Freedlander, Vice President, Production, X2O Media
While social media is an important and highly popular solution in the corporate communicator’s toolkit, video remains the quintessential “killer app” within the enterprise....

Digital Signposts: Push vs. Pull 
By Vern Freedlander
The channel concept is exactly the opposite, a “push” technology where the content that is deemed the most relevant to that particular user is constantly updated and presented leveraging multimedia and realtime data....

Digital Signposts: Cutting Through The Communication Clutter 
By Vern Freedlander, Vice President, Production, X2O Media
People are busy, and they are only getting busier. The constant flow of emails and demands on time make it increasingly difficult for employees to wade through and pick out what is important, what can wait, and what is spam....

Digital Signposts: Advertising on the Enterprise Network 
By Vern Freedlander
Corporations anxious to receive a return on their digital signage investments are seeking innovative ways to not only fund their networks, but to perhaps turn them into revenue streams as well. ...

Digital Signposts: The Stakeholder-Centric Approach 
By Vern Freedlander, Vice President, Production, X2O Media
One of the biggest trends in corporate communications identified by the Communications Executive Board is a shift toward a stakeholder-centric communications approach instead of a company-centric approach....

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