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Digital Signposts: Here Come the Big Boards Recently, business journalist Ryan Tate wrote a fascinating article for Wired magazine describing the growth of large-size office displays found in corporate control rooms. ... |
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Digital Signposts: The NFC Bump By Vern Freedlander, vice president, production, X2O Media NFC is an acronym for “near field communications,” and in the digital world it represents one of the most exciting breakthroughs in both user convenience and communication possibilities.... |
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Digital Signposts: Right Brain vs. Left Brain By Vern Freedlander, vice president, production, X2O Media As the information age continues to redefine society and business, some analysts are predicting that a significant sub-age is bubbling up. ... |
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Digital Signposts: Video Continues to be the Killer App By Vern Freedlander, Vice President, Production, X2O Media While social media is an important and highly popular solution in the corporate communicator’s toolkit, video remains the quintessential “killer app” within the enterprise.... |
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Digital Signposts: Push vs. Pull By Vern Freedlander The channel concept is exactly the opposite, a “push” technology where the content that is deemed the most relevant to that particular user is constantly updated and presented leveraging multimedia and realtime data.... |
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Digital Signposts: Cutting Through The Communication Clutter By Vern Freedlander, Vice President, Production, X2O Media People are busy, and they are only getting busier. The constant flow of emails and demands on time make it increasingly difficult for employees to wade through and pick out what is important, what can wait, and what is spam.... |
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Digital Signposts: Advertising on the Enterprise Network By Vern Freedlander Corporations anxious to receive a return on their digital signage investments are seeking innovative ways to not only fund their networks, but to perhaps turn them into revenue streams as well. ... |
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Digital Signposts: The Stakeholder-Centric Approach By Vern Freedlander, Vice President, Production, X2O Media One of the biggest trends in corporate communications identified by the Communications Executive Board is a shift toward a stakeholder-centric communications approach instead of a company-centric approach.... |
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Digital Signposts: Digital Signage and Manufacturing By Vern Freedlander, vice president, production, X2O Media Live data has always been an important component of digital signage, but one business sector in particular can reap enormous benefits.... |
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Digital Signposts: Digital Signage and Corporate Reputation Management By Vern Freedlander, vice president, production, X2O Media Digital signage integrators working in the enterprise space need to be aware that their clients are on the front lines of a huge shift in the media landscape that is seriously impacting their roles. ... |
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Digital Signposts: Making Content Really Stick By Vern Freedlander, Vice President, Production, X2O Media Creating and deploying engaging content is perhaps the greatest challenge in digital signage. ... |
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Digital Signposts: It’s All About Flow By Vern Freedlander, Vice President, Production, X2O Media In digital signage, content often takes a back seat to technical infrastructure. ... |
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Digital Signposts: The Interactivity Expectation By Vern Freedlander, Vice President, Production, X2O Media These days the first thing many people do when they see a digital signage display is touch the screen. ... |
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Digital Signposts: Digital Signage and E-Learning By Vern Freedlander, Vice President, Production, X2O Media By integrating e-learning into a digital signage platform, both administrators and students can realize some valuable benefits.... |
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Digital Signposts: The Desktop: The Cornerstone of Enterprise-wide Communications By Vern Freedlander, Vice President, Production, X2O Media In enterprise communications, digital signage is a powerful tool for reaching the right audience with relevant content at the right time on the right network screen.... |
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Digital Signpost: Any Content to Any Screen By Vern Freedlander, vice president, production, X2O Media Digital signage has evolved far beyond the traditional concept of plasma screens in public areas. ... |
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Driving Digital Signage with Social Media By Vern Freedlander, Vice President, Production, X2O Media One of the greatest challenges facing any network operator is how to keep content current and relevant. ... |
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Digital Signposts: Corporate Communications: Internal Data as Live Data by Vern Freedlander, Vice President, Production, X2O Media The use of live data has become a very familiar feature of digital signage. We are used to seeing data feeds such as weather, news, sports, or market information.... |
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Digital Signage and Security by Vern Freedlander, Vice President, Production, X2O Media We live in an atmosphere of heightened security and communicating vital, potentially life-saving information quickly and effectively has never been more important.... |
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Going Mobile by Vern Freedlander, Vice President, Production, X2O Media Smartphones, tablets, and other mobile electronics have become an integral part of our everyday lifestyle. With the extensive capabilities of these devices, it is a natural extension to incorporate them into digital signage.... |
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No Wallpaper by Vern Freedlander, Vice President, Production, X2O Media What appears on your digital signage network is the key to its success.... |
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Audio: All In? Vern Freedlander, Vice President, Production, X2O Media Including audio in digital signage is an all or nothing game.... |
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In Praise of Designers By Vern Freedlander, Vice President, Production, X2O Media We could have a long discussion about what kind of content makes for the most effective digital signage. ... |
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The Loop is History Vern Freedlander Vice President, Production X2O Media In many digital signage applications, content has traditionally been organized into a loop.... |
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Beyond Traditional Advertising by Vern Freedlander, Vice President, Production, X2O Media Ads produced specifically for digital signage offer some leading-edge characteristics that can outperform broadcast.... |
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