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Digital Signposts: Push vs. Pull 
By Vern Freedlander
The channel concept is exactly the opposite, a “push” technology where the content that is deemed the most relevant to that particular user is constantly updated and presented leveraging multimedia and realtime data....

Digital Signposts: Cutting Through The Communication Clutter 
By Vern Freedlander, Vice President, Production, X2O Media
People are busy, and they are only getting busier. The constant flow of emails and demands on time make it increasingly difficult for employees to wade through and pick out what is important, what can wait, and what is spam....

Digital Signposts: Advertising on the Enterprise Network 
By Vern Freedlander
Corporations anxious to receive a return on their digital signage investments are seeking innovative ways to not only fund their networks, but to perhaps turn them into revenue streams as well. ...

Digital Signposts: The Stakeholder-Centric Approach 
By Vern Freedlander, Vice President, Production, X2O Media
One of the biggest trends in corporate communications identified by the Communications Executive Board is a shift toward a stakeholder-centric communications approach instead of a company-centric approach....

Digital Signposts: Digital Signage and Manufacturing 
By Vern Freedlander, vice president, production, X2O Media
Live data has always been an important component of digital signage, but one business sector in particular can reap enormous benefits....

Digital Signposts: Digital Signage and Corporate Reputation Management 
By Vern Freedlander, vice president, production, X2O Media
Digital signage integrators working in the enterprise space need to be aware that their clients are on the front lines of a huge shift in the media landscape that is seriously impacting their roles. ...

Digital Signposts: Making Content Really Stick 
By Vern Freedlander, Vice President, Production, X2O Media
Creating and deploying engaging content is perhaps the greatest challenge in digital signage. ...

Digital Signposts: It’s All About Flow 
By Vern Freedlander, Vice President, Production, X2O Media
In digital signage, content often takes a back seat to technical infrastructure. ...

Digital Signposts: The Interactivity Expectation 
By Vern Freedlander, Vice President, Production, X2O Media
These days the first thing many people do when they see a digital signage display is touch the screen. ...

Digital Signposts: Digital Signage and E-Learning 
By Vern Freedlander, Vice President, Production, X2O Media
By integrating e-learning into a digital signage platform, both administrators and students can realize some valuable benefits....

Digital Signposts: The Desktop: The Cornerstone of Enterprise-wide Communications 
By Vern Freedlander, Vice President, Production, X2O Media
In enterprise communications, digital signage is a powerful tool for reaching the right audience with relevant content at the right time on the right network screen....

Digital Signpost: Any Content to Any Screen 
By Vern Freedlander, vice president, production, X2O Media
Digital signage has evolved far beyond the traditional concept of plasma screens in public areas. ...

Driving Digital Signage with Social Media  
By Vern Freedlander, Vice President, Production, X2O Media
One of the greatest challenges facing any network operator is how to keep content current and relevant. ...

Digital Signposts: Corporate Communications: Internal Data as Live Data 
by Vern Freedlander, Vice President, Production, X2O Media
The use of live data has become a very familiar feature of digital signage. We are used to seeing data feeds such as weather, news, sports, or market information....

Digital Signage and Security 
by Vern Freedlander, Vice President, Production, X2O Media
We live in an atmosphere of heightened security and communicating vital, potentially life-saving information quickly and effectively has never been more important....

Going Mobile 
by Vern Freedlander, Vice President, Production, X2O Media
Smartphones, tablets, and other mobile electronics have become an integral part of our everyday lifestyle. With the extensive capabilities of these devices, it is a natural extension to incorporate them into digital signage....

No Wallpaper 
by Vern Freedlander, Vice President, Production, X2O Media
What appears on your digital signage network is the key to its success....

Audio: All In? 
Vern Freedlander, Vice President, Production, X2O Media
Including audio in digital signage is an all or nothing game....

In Praise of Designers 
By Vern Freedlander, Vice President, Production, X2O Media
We could have a long discussion about what kind of content makes for the most effective digital signage. ...

The Loop is History 
Vern Freedlander Vice President, Production X2O Media
In many digital signage applications, content has traditionally been organized into a loop....

Beyond Traditional Advertising 
by Vern Freedlander, Vice President, Production, X2O Media
Ads produced specifically for digital signage offer some leading-edge characteristics that can outperform broadcast....

Content Licensing: Keep it Legit! 
Vern Freedlander, Vice President, Production, X2O Media
There is a common belief that any data feed found on the Internet can also be used freely in a digital signage application. This is often not the case....

Feed the Beast 
by Vern Freedlander, Vice President, Production, X2O Media
Once your digital signage network is up and running, you now have to deal with your greatest challenge yet: How do I feed the content beast? ...

The Evolution of Hyper-local Digital Signage 
By Vern Freedlander X2O Media, Vice President, Production
If you look at how information on screen and its distribution has changed over the years, digital signage has become the very definition of hyper-hyper local content. ...

Is Your Digital Signage Messaging Working? 
By Vern Freedlander, X2O Media, Vice President, Production
You finally have your digital signage network up and running, the technical issues are behind you, but how do you know if the audience is getting anything out of it? ...

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