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Cynthia Wisehart on ISE 2023

As you read this, ISE 2023 is over. As I write, it hasn’t happened yet. (That’s how print works). So I’ll speculate and see how many of my questions are answered and how many predictions come true.

If CES was any indication, trade shows are back and welcome, even if travel still has its ups and downs. Last week, ISE passed the 1000 exhibitor mark, having earlier predicted 900 companies would exhibit. Approximately 120 of them are reported to be first-timers. Did they all really go? How was attendance? What were the new companies about and why did they enter the AV market? One example: a company planning to bring the world’s first automatic beaconless 3D tracking solution to help create immersive, interactive live experiences. AI is promised in the Discovery Zone where a lot of new companies will be exhibiting. So while immersive sound has clearly taken off, what will ISE end up telling us about immersive video and interactivity and what will AI really bring to AV besides conversation?

Shure was back for the second year as a conference audio partner, with its wireless audio portfolio deployed throughout the facility including the learning and conference spaces. Did that feel different now that we are all so immersed in hybrid work and conferencing?

The AIMS Alliance is scheduled to bring more IPMX interoperability demos to ISE. I thought those demos were actually impressive at InfoComm. Will they gain more traction at ISE? And speaking of alliances, SDVoE will be addressing the newfound interest in FPGA vs ASIC and was planning to hit their supply chain story hard. Speaking of supply chain, I notice that even with some of the challenges Audinate has faced, new Dante-enabled product is planned for ISE debut, from Magewell, Barix, and SoundTube to name just a few.

Did anyone see the ARHT hologram? What about the HYPERVSN one? I go back to the days of Pepper’s Ghosts, and it definitely seems that holograms remain “emerging” technology decades later. Will they ever really be a thing?

ISE will be one of the first chances to see Hall Technologies’ Ranger BYOD collaboration line; Screen Innovations is promising a “stylish” new outdoor screen (which stylish is not an adjective I would normally associate with screens). Also in screens, was AV Stumpfl’s AnyShape really any shape?

Did all the talk of sustainability manifest tangibly at ISE? What was the TASCAM digital mixer like? And the Samsung Kiosk based on… Windows 10?

And what will Meyer’s new loudspeaker be? More importantly how will it sound. I love how the shows provide really the best chance to hear new speakers at work. I would say that’s my favorite thing to do at tradeshows. For those who went, I hope you had a good show, and the AV year got off to a rolling start with the momentum of the past couple of years carrying us into the new normal, whatever that may be.

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