ShureCloud
Launched last year, Shure’s cloud-enabled centralized management platform, ShureCloud enables unified control and management of Shure Microflex Ecosystem devices and IntelliMix Room DSP software licenses from a central user interface. Features include self-registration and an expanded monitored device portfolio.
The platform provides real-time remote management access so users can manage, monitor, remotely update, and control devices and licenses from anywhere. ShureCloud provides unified control and remote access for organizations of all sizes, whether managing a few devices for a small business or handling large-scale deployments.
“ShureCloud is designed to facilitate streamlined management of your licenses and AV systems in the same way that you manage other enterprise devices, using familiar IT workflows, standards, and processes,” says Susy Liem, associate vice president of global product management for conferencing products at Shure. “In today’s fast-paced environment, data is a critical asset. ShureCloud provides actionable, data-driven insights that enable organizations to make informed decisions, streamline operations and enhance overall productivity.”
The foremost advantage of ShureCloud is the ability to manage all Shure devices from one platform from desktop or mobile. Device status and performance can be viewed in real-time. Users receive instant alerts of issues; the Shure Wireless Workbench Scan Library application is also now accessible within ShureCloud.
A user management application within the platform lets customers invite, manage, and control internal access to specific parts of the ShureCloud platform. Each individual user can customize the site layout and tailor the interface to meet their specific needs, highlighting key metrics and controls.
ShureCloud uses accepted standards such as GDPR, TLS 1.2 MQTT, and HTTPS. Data encryption to ensure secure communication between devices.
Shure says more devices and features will be added, with updates to come. In the future, users will have access to historical data to identify and analyze patterns, trends, and areas for improvement. Users can go to the Shure website to register for ShureCloud.
OpenAV
Cloud In May, a coalition of AV manufacturers and technology providers announced the launch of OpenAV Cloud, a new industry initiative created to accelerate the AV industry’s transition to the cloud by promoting openness, interoperability, and customer-first innovation. Founding members include Sony Electronics, Panasonic, Legrand, Shure, BrightSign, and Xyte.
OpenAV Cloud aims to address one of the AV industry’s biggest challenges: proprietary systems. By developing open, cloud-based APIs and shared frameworks for secure data access and cross-brand compatibility, OpenAV Cloud claims to better empower manufacturers, integrators, and end users to collaborate, assuring interoperability and integration.
“Customers today expect their technology to work together seamlessly, regardless of the brand,” said Sam Sabet, CTO at Shure. “OpenAV Cloud is about collaborating to create AV solutions that are interoperable, efficient, and built for the future, ensuring we deliver top performance for our shared customers.”
“By prioritizing interoperability, OpenAV Cloud promotes greater accessibility and freedom for our customers, regardless of their preferred solution or workflow,” said Rich Ventura, vice president, professional display solutions, Sony Electronics. “We’re proudly committed to working together with other industry leaders, allowing us to jointly provide our community with a frictionless and collaborative way to streamline integrations and promote the adoption of beneficial cloud-based solutions that have the ability to save time, resources, and money.”
The members of OpenAV Cloud commit to: meeting customer demand for flexible, interoperable solutions; building and maintaining open, read-write cloud APIs; collaborating on industry-wide standards and best practices; upholding secure, customer-controlled data access; and promoting inclusive, cross-brand collaboration.
The initiative members aspire to represent a turning point for the AV industry, which is rapidly shifting toward cloud-native solutions. The claim is that OpenAV Cloud offers a framework that supports faster deployment, easier integration, and a better overall experience for all stakeholders.
“The future of AV lies in accessibility and collaboration,” said Pamela Hoppel, president of Legrand | AV. “With OpenAV Cloud, we’re taking a collective step toward a more connected and customer-centric industry. By working together on shared standards and open APIs, we can unlock greater innovation and value for the AV ecosystem.”
The founding members invite AV manufacturers, system integrators, and managed service providers to join the initiative. Membership is free, with the goal of building a broad, inclusive community that shapes the future of AV together.
Audinate Acquires Iris
In June, Audinate announced that it has entered into an agreement to acquire Iris Studio Inc., a US company specializing in AI-powered, cloudbased camera control technology.
Iris offers a control-first video production platform that enables users to manage cameras remotely, providing features like AI-driven auto tracking, real-time color correction, and cloud recording, from a single cloud interface. These features combine with the capabilities of Dante Studio. The Iris platform is brandagnostic and is currently enabled on a wide range of PTZ cameras on the market including Lumens, PTZOptics, Marshall, BirdDog, Telycam, AIDA, and more. Beyond cameras, the Iris software platform is also applicable to encoders, decoders, mixers, and more. Iris enables OEMs with native cloud-based control directly into their devices without the need for additional hardware.
“The addition of Iris to the Dante ecosystem is a major step forward for the Dante platform,” commented Aidan Williams, cofounder and CEO of Audinate. “Combining Iris’s broad applicability and cutting-edge remote production capabilities with powerful cloud-based management software like Dante Director will provide significant value for customers managing the millions of Danteenabled devices in the field today.”
Iris launched as a white-label service and is scheduled to launch publicly in the second half of 2025. Audinate and Iris are actively working on integrating future roadmaps to bring Iris functionality to Dante customers.
Iris’s current employees will join Audinate and will work in collaboration with Audinate’s teams. “At Iris, we set out to rethink AV device control —intelligent, intuitive, and accessible from anywhere,” said Noah Johnson, CEO of Iris. “Partnering with Audinate gives us the scale, reach, and deep AV expertise to accelerate our roadmap and bring our vision to the next level.”
Sennheiser
In June, Sennheiser announced an upcoming cloudbased platform designed to give AV and IT teams secure, flexible, and scalable device control across a wide range of environments and change how teams configure, monitor, and manage Sennheiser devices, from small meeting rooms to high-impact spaces.
Built with remote oversight and flexibility in mind, the platform centralizes control. Created for IT and AV managers and system integrators, the platform will streamline device management across enterprise, education, and corporate settings, whether managing large-scale installations or optimizing remote operations. AV teams can manage devices from anywhere with real-time diagnostics, alerts, and updates. Flexible account and location management features allow users to organize users and devices, while rolebased access improves collaboration and security. Set-up can be completed via a web browser, with no installation required. Built with modern IT security practices, the platform will use industrystandard encryption and authentication to protect data and devices. GDPR compliance and strict data privacy measures are part of the design.
“While still in development, our powerful cloud-based platform for AV and IT teams will make device management simpler, more flexible, and more accessible,” said Kai Tossing, head of product management, business communication, Sennheiser. “The new platform will be a significant step forward, as we take many of the benefits users of our Control Cockpit software have experienced and make them available on a broader scale.”
