The NAMM Show expanded this year into ACC North, a newly built, 200,000 sq. ft. facility that is packed almost entirely with pro audio exhibitors

Anaheim, CA (January 26, 2018)—After years of anticipation, the NAMM Show expanded this year into ACC North, a newly built, 200,000 sq. ft. facility that is packed almost entirely with pro audio exhibitors. Among those many manufacturers presenting their latest and greatest offerings, reactions to the new building were largely positive on the first day, and foot-traffic from convention-goers was strong.

With two floors, both 25 feet high, it’s an enticing space for presenting loudspeaker hangs and the like, but there’s a caveat: The new building is separate from the rest of the convention center. To get inside ACC North, attendees either have to leave the main convention center and then wait on security lines to get into the new facility, or they have to go upstairs inside the convention center to take a small pedestrian walkway—dubbed the Skybridge—between the two buildings’ second floors.

Accordingly, there was some trepidation whether attendees would make the effort to see the pro audio area, but concerns proved to be largely unfounded.

ACC North is a newly-built 200,000 square foot exhibition site packed with Pro Audio exhibitors.

ACC North is a newly-built 200,000 square foot exhibition site packed with Pro Audio exhibitors.

“We’ve been getting excellent traffic, and it hasn’t been just other manufacturers and exhibitors; it’s been quality pro-audio people and we’ve been busy all day,” said Margie Kirby, head of marketing at Allied Professional Technologies, which is presenting Linea Research amplifiers and Luminex network switches inside ACC North.

David Claringbold, CMO for d&b audiotechnik, concurred, noting, “We have been pleased with the success of the pro-audio addition to the show. It's been an excellent opportunity to get our upcoming release, the d&b Soundscape, in front of customers. The important word here is ‘customer’—we are moving ever closer to a world where our audience is at the center of our sound-experience thinking, not at the end, so NAMM is the perfect setting to share the d&b Soundscape and that new way of thinking.”

By creating a new space specifically for pro audio, NAMM is looking to not merely cater to its existing exhibitors but attract new ones. That worked in the case of audio networking giant Audinate, which is a first-time exhibitor. Josh Rush, VP of marketing for the company, opined, “So far, we have been really impressed—it’s been packed. We weren’t quite sure at first what to make of it being split out, but certainly in our booth, we’ve been happy with it.”

Inside Electro-Voice’s massive demo room at NAMM Show. They’re taking advantage of the new pro audio building to be able to get loud with their loudspeakers. Photo by Clive Young.

Inside Electro-Voice’s massive demo room at NAMM Show. They’re taking advantage of the new pro audio building to be able to get loud with their loudspeakers. Photo by Clive Young.

For longtime exhibitor Electro-Voice, moving to a pro audio-centric space provides an opportunity to strut its stuff yet also be a better neighbor to fellow exhibitors. The loudspeaker manufacturer has a considerable demo room at the back of the second floor, inside which is a massive video screen, concert lighting and more than 100 loudspeakers.

“This accommodates us in very positive way, because we’re a loudspeaker manufacturer,” said Guy Low, the brand’s content & creative manager. “In order to communicate value and quality, being able to turn it up makes a big difference for us! We don’t have to be concerned with noise-level ordinances on the main floor now. We were in Hall A for years, and of course, you’re in the thick of it down there, but here we are on Day 1 and we’ve had some good traffic. We’re still in the middle of our first demo session and the turnout is very good.”

Josh Rush, Audinate

Josh Rush of Audinate at the 2018 NAMM Show.

Some exhibitors on the first floor were reserving judgment for a day or two, perhaps less impressed by the traffic they were getting than their counterparts on the second floor. “We weren’t quite sure about being upstairs versus downstairs, but I think the fact that we have the Skybridge here on the second level brings a lot of traffic here,” offered Rush of Audinate, which is highlighting its new Dante AVIO adaptors at the show.

NAMM signage

There’s lots of extra signage at the NAMM Show to ensure everyone can find the new pro audio building. With an exhibitor lineup like that, who wouldn’t trek the extra minute to see the new digs? Photo by Clive Young

“People are going to become familiar with the layout of the new wing, and that will take a little bit of time, but we’re optimistic that this will be a positive change with NAMM accommodating pro-audio manufacturers,” said E-V’s Low. “We make sound, so actually having enough space to do that—not only our new products, the Evolve 50 and the ELX 200 lines, but also our whole portfolio—is very positive. People can experience the scope of our products properly now.”

The rest of the convention will fully reveal how the addition of ACC North will affect pro-audio exhibitors, and doubtlessly there will be tweaks made for the 2019 NAMM Show, but as the first day of this year’s edition came to a close, the new facility’s exhibitors seemed largely pleased. As Allied Pro’s Kirby summed it up, “It’s been a phenomenal day, really.”

Featured

Related

Open Mic: The Process is the Experience

There’s nothing more exciting in the AV industry then the moment that the lights come on, the projectors fire up, and the audio is crisp, clear, and just straight up awesome. Bringing about the magic makes everything worth it. However, our industry typically comes in at the end ...read more

adder

Best of 2018 NAB Show

Adder Technology // ADDERLink INFINITY 100T (ALIF100T) With its unique dongle form factor, the ALIF100T is an innovation in IP-based, KVM transmission that can be powered by USB as part of the ADDERLink INFINITY KVM extension/ matrix. The dongle is a quarter of the size and ...read more

INFO18_Bestofshow_header (1)

InfoComm 2018 Best of Show nominations open

The program recognizes outstanding products exhibited at the InfoComm Show that are new since the prior InfoComm Show. Winners are selected by panels of professional users and editors based on descriptions provided by you via the nomination form as well as on judges’ inspection ...read more

SVC_01_18_Dante_Cover_v2 (1)

Supplement: Dante Enabled

In this supplement we take a look at this networking technology and the ecosystem that has grown up around it over the past 10+ years to include more than 1000 products. Includes a history of the technology, a selection of products and a hands-on case study for configuring a ...read more