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BenQ Releases Creative Class Monitor for Photography Lovers

COSTA MESA, Calif. — Sept. 9, 2015 — BenQ America Corp., an internationally renowned provider of visual display solutions and LED monitor expert, today introduced its specialty SW2700PT photography monitor. Made specifically for photography enthusiasts, the 27-inch IPS panel features QHD resolution, 99% Adobe RGB color space, and BenQ’s Eye-Care and RevolutionEyes(TM) technologies to provide exceptional visual comfort for any photo hobbyist. When combined with the monitor’s calibration settings, black-and-white mode, and the convenience of an external controller, the display ensures complete color accuracy, a simple editing process, and the ability to streamline the photo sharing process. 

“Our new SW2700PT monitor was designed with the enthusiast photographer in mind,” said J.Y. Hu, Vice President, Business Line Management at BenQ America Corp. “Featuring crisp resolution, an elevated pixel count, and the ability to adjust OSD settings on-the-fly, the device greatly simplifies the shoot-edit-share process without compromising quality. Equipped with BenQ’s Eye-Care visual comfort performance, the panel also allows users to print out photos or post them online with great ease.”

Featuring QHD 2560×1440 resolution, the IPS monitor uses a high pixel count, 10-bit color simulation, and 99% Adobe RGB to reproduce incredibly precise details for any digital photography project. For even crisper pictures, the color management monitor specializes in reproducing color tones with a Delta-E value of less than or equal to two, and features a 14-bit 3D LUT to display the most accurate color mixture for improved RGB color blending. This results in impeccable color and gray tone reproduction.

The monitor also includes BenQ’s proprietary Palette Master Element calibration software to ensure the integrity of color performance in addition to enabling easy adjustments to the SW2700PT’s hardware calibration settings without changing the unit’s graphics card output data. 

To make the photo editing process more efficient, the SW2700PT comes equipped with a shading hood as well as an external controller, which puts configuration settings in the palm of the user’s hand. Fully customizable, the external device can be tailored to provide speedy click-through for OSD functions such as Adobe RGB, sRGB, or black-and-white modes. To further facilitate the adjustment of photographs, the monitor’s black-and-white mode lets users easily edit and view black-and-white photos without losing any detail or tone of the original photograph. To save time, users can also preview color photos in black and white before adding the actual effect.

To increase visual comfort and decrease eye strain during long periods of use, the SW2700PT features BenQ’s RevolutionEyes technology, which eliminates flickering at all brightness levels for a healthier user experience. Combined with BenQ’s Low Blue Light technology, the ZeroFlicker(TM) monitor effectively filters visual exposure to the release of blue spectrum light — providing users with a unique value proposition that seeks to maximize eye comfort without any noticeable impact on onscreen imaging or monitor performance. 

Available now, the BenQ SW2700PT retails at $629.99. More information on the full line of BenQ products is available at

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About BenQ America Corp. 

The BenQ digital lifestyle brand stands for “Bringing Enjoyment ‘N’ Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP(R) technology in The Americas(1). BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific(TM) projectors, RevolutionEyes(TM) monitors, interactive large-format displays, mobile audio products, cloud consumer products, and lifestyle lighting for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V, and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it’s interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat-panel displays for digital signage, or LED-backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers, and retailers. 

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(1) Based upon Q1’15 Quarterly Projector Shipment and Forecast Report from PMA Research

About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare, and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier, and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications, and lifestyle lighting. Because it matters. 

About BenQ Group

The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp., and Raydium Semiconductor Corp.

All trademarks and registered trademarks mentioned herein are the property of their respective owners. 

BenQ Will be at the 2015 EyeEm Photography Festival & Awards, Sept. 18, Brooklyn, NY

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