Corporate Communications: Internal Data as Live Data

The use of live data has become a very familiar feature of digital signage. We are used to seeing data feeds such as weather, news, sports, or market information.

Digital Signposts: Corporate Communications: Internal Data as Live Data

Dec 12, 2011 9:34 AM, by Vern Freedlander, Vice President, Production, X2O Media

The use of live data has become a very familiar feature of digital signage. We are used to seeing data feeds such as weather, news, sports, or market information. For companies using digital signage as a corporate communications tool, however, they may not fully appreciate that they can take advantage of their own internal data in much the same way-presenting information on their network as eye-catching graphics with a true broadcast look.

There are many ways to present data on-screen but the need for design clarity and consistency is very important. If too much information appears on-screen or if the most important content is “buried”, the presentation will fail. Taking a lesson from the broadcast television industry is a good start. Notice how CNBC, CNN, and others display data content. Aside from tickers, full-frame graphics are typically big, bold, and iconic, and allow viewers to grasp the information instantly.

One attractive solution to leverage data-visualization is the use of dashboards. Dashboards are collections of live data that come from internal databases or sources such as SharePoint or even Excel documents. This content can be such things as sales statistics, key targets, productivity stats, or inventory levels. In such an application, it is common to use animation to place emphasis on important points.

Furthermore, by adding interactivity, companies can take dashboards one step further by allowing employees to easily compare statistics. For example, a user could use a dashboard to call up and compare stats from the previous quarter or compare with other office locations in different parts of the world. These features dramatically push corporate communications forward and provide a far more engaging experience of the digital signage network.

Vern Freedlander is vice president of production services for Montréal-based X2O Media, a full-service provider of technology, network management and content services for professional digital signage applications. With more than 20 years of broadcast television experience as a producer, director and executive, Freedlander oversees all of X2O Media’s content initiatives. He can be reached at vern@x2omedia.com.

Featured

Related

J+P_Globe

Case Study: The Boston Globe, Boston

When The Boston Globe decided to open new headquarters for its iconic newspaper, part of the technical charter was to develop a next gen IP network. The Globe commissioned AV firm Maverick Integration to select a video distribution system that could drive and support the news ...read more

SNA-1

Case Study: Circa, Los Angeles

The new Circa development in downtown Los Angeles is a traffic stopper. The twin 35-story luxury residential towers, on the corner of Figueroa and 12th Streets, are wrapped with three giant LED screens covering an eight-story parking structure used by patrons of the adjacent ...read more

Angelina Metropole_HiRez

Case Study: Sofitel Legend Metropole, Hanoi

At the Sofitel Legend Metropole in downtown Hanoi, guests get a taste of colonial-era grandeur and luxury from an array of amenities. The hotel’s two floor, 330 square meter angelina cocktail bar, whisky lounge and restaurant features a bespoke bar counter with an 8 meter ...read more

Eglin AFB-High Rez-U.S. Air Force photo- Samuel King Jr

Case Study: Eglin Air Force Base, Florida

The U.S. Air Force’s 96th Range Control Squadron (96 RNCS) at Eglin Air Force Base, Florida provides real-time mission monitoring and control of the base’s Test and Training Range. The 96 RNCS tracks and controls aircraft and weapons in flight, performs data collection and data ...read more

Portland Theater

Case Study: Alpha Sound, Oregon

Alpha Sound of Salem, Oregon recently completed the last phase of installation at Portland Center Stage Theatre (PCS), making it the first in town to have an entirely Yamaha/ NEXO-based audio system for both its main auditorium and building-wide paging system. The main ...read more