Walmart is way out front on corporate AV. The most recent announcement at NAB confirms that the company has upped the game with XR.
It’s also FOR-A’s largest commercial XR wall installation thus far–a curved 13’x32’ wall of 162 Alafalite Modularpix Pro LED panels at the TV studio in Walmart’s extensive new home office in Bentonville, AR. The wall serves as a dynamic backdrop at WMTV (Walmart TV)–a 200,000-square-foot facility–where internal and external company video communications are produced.
Due to the brightness and colorimetry of its Modularpix Pro panels, WMTV’s videowall is XR capable for seamless integration of digital elements with the physical world. The curved wall will display virtual environments or changing scenes in real time, allowing presenters and cameras to interact seamlessly with the digital content projected onto it. The 1.5mm pixel pitch Alfalite panels have an outstanding viewing angle range and feature Brompton Technology LED video processing, ensuring optimal accuracy and color reproduction.
The production facility is fully SMPTE ST-2110 compliant, enabling the transport of video, audio, and metadata over IP for a more flexible and efficient media workflow.
Due to the brightness and colorimetry of its Modularpix Pro panels, WMTV’s videowall is XR capable for seamless integration of digital elements with the physical world. The curved wall will display virtual environments or changing scenes in real-time, allowing presenters and cameras to interact seamlessly with the digital content projected onto it.
“Walmart has always valued our partnership, not just as a vendor,” said Adam Daniul, Vice President of Sales at FOR-A America. “We’re proud to provide a solution that meets their needs perfectly. This collaboration highlights Walmart’s commitment to innovation, and we look forward to supporting their future advancements in studio production and immersive technology.”
FOR-A America is the exclusive U.S. partner of the Spanish LED display manufacturer, integrating Alfalite panels with FOR-A video switchers, signal processors, camera tracking, routers, and XR systems as part of a live video production ecosystem.
The new facility joins Walmart’s other big studio investment made last year, an 80,000 square foot studio in Los Angeles that opened a year ago in Playa Vista. Walmart Studios operates as an inhouse production company and creative agency company rolled into one. Its creatives exclusively produce commercial content for Walmart.
There’s a sound stage, recording studio, daylight studio, social photo studio, and editing and postproduction suites. In a harkening back to some of the post-production luxury of the 2000s, there is a lobby, fully-equipped kitchen, and conference rooms.
