Sony has debuted the world’s first dynamic eye-responsive advertising display powered by the company’s AITRIOS edge AI technology. Utilized on professional BRAVIA displays, it’s capable of creating responsive, targeted content based on where a viewer looks on the screen.
Sony’s AITRIOS technology provides the world’s first intelligent vision sensor—IMX500—with AI processing capability and AI management software on a single platform, empowering teams of all skill levels to build, deploy, and manage vision AI retail solutions. AITRIOS allows retailers to boost revenue by leveraging gaze detection and behavior analytics to justify premium shelf placements and tailored marketing packages. The GDPR compliant platform, thanks to its unique in-sensor processing of AI, should, says Sony, enhance customer engagement and support performance-based pricing models—ultimately leading to increased sales with more targeted, real-time advertising and delivering measurable value to retailers and their brand partners.
Highlighting how its CMS-agnostic AITRIOS Edge AI solution can be utilized, Sony used their booth at Digital Signage Summit Europe to showcase two different applications: gaze detection and the resulting analytics with partner AISS; and intelligent object detection with partner ScreenManager. The two different set ups interpret viewers’ gaze or detect objects to trigger real-time, tailored content, allowing retailers to better engage and target customers inside their stores.
The combination of BRAVIA, CMS and the AITRIOS platform is said to form an “efficient and intelligent Vision AI”, making every retail customer interaction more relevant, personalized, and impactful. The BRAVIA displays’ system on chip (SoC) enable any CMS partners’ signage applications to run smoothly without a separate media player.
“Our BRAVIA Professional Displays are designed to offer maximum customer engagement in store and we’re always looking for new ways for screens to present relevant, timely and crystal-clear information in their environment,” said Matsumura Motoki, marketing director, PDS, Sony Europe. “Our CMS partners for DSSE, AISS and Screen Manager, have integrated the AITRIOS solutions into their CMS to showcase gaze detection analytics and dynamic signage based on object detection. By combining BRAVIA, CMS and AITRIOS, we are offering retailers class leading displays in terms of image quality and cost of ownership and exciting new way to deliver hyper-targeted, meaningful messages to their audiences.”
