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Case Study: Volkswagen, Australia

In a pilot program for Volkswagen’s Australian showrooms, Zytronic touch technology has been used to create the double-sided, 55-in. interactive display in the slimline Blade kiosk created by Design to Production. The kiosk is based on Zytronic’s Zybrid touch sensors together with their latest ZXY500 multitouch touch controllers which, when mounted to either side of the Blade display, adds only 12mm to the slim profile of the unit, bringing the whole kiosk in at just 40mm.

Zytronic’s projected capacitive ZXY500 controller pairs a proprietary ASIC with inhouse developed touch detection algorithms, that allow the touch sensors to be mounted almost directly in contact with the display surface, reducing parallax and enabling the super slim form-factor.

“People just can’t believe The Blade is touch enabled on both sides,” notes Design to Production director Peter Gordon. “We’ve been manufacturing kiosks for quite some time; we know what impresses people; and it’s the thickness of the unit that is always the key. The slimmer that silhouette; the more impressive the kiosk – hence the name, Blade.

Being touch enabled, the Blade in-built content invites patrons to tap an on-screen icon to request more information. A selection of brochures is available and the customer can have the desired material emailed to them immediately. Naturally, the sales team are also alerted for follow up — informing Volkswagen regarding the vehicle the user is interested in, as well as their name, along with age and gender data derived from the on-board Quividi real-time attention analytics solution.

Design to Production have designed and produced over 8,000 digital and interactive enclosures worldwide. Its products are used in over 80% of Australian shopping centers. “It’s early days, and there are myriad potential applications for The Blade,” Gordon continues. Design to Production are in discussions about using The Blade to entertain children with interactive showroom games, acknowledging that keeping the family entertained allows patrons to dwell longer and have the time required to make a significant decision such as the purchase of a new car.

The Blade features a 55-in. double-sided HD display for an output that belies its small footprint and thin profile (40mm). The Blade also includes a low-profile base plate, making it ideal for showrooms and tradeshows where it is not practical to have the unit permanently installed. The Blade is also available in a ceiling-hung configuration, for areas where floor space is at a premium. A 10W speaker is included.

Product at work:

Zytronic ZXY500

The Zytronic ZXY500 range of controls are based around a proprietary ASIC for multitouch with palm rejection, high noise immunity, and the ability to support reduced no active borders.

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