The new LED mega-spectacular at American Dream mall in East Rutherford, NJ, is self-titled The Ultimate Display. Part of a multi-year scope of digital display enhancements by SNA Displays, the mammoth EMPIRE Exterior LED display has more than 180 degrees of visibility and multiple sightlines from one of the busiest interchanges in North America including the New Jersey Turnpike, Route 3, and Route 120.
The Ultimate Display’s tapered design wraps the exterior façade of American Dream’s Nickelodeon Universe theme park in a half circle that extends 556 feet, or nearly two football fields in length. At 45 feet tall at its tallest edge, it features a 12-millimeter pixel pitch and processes approximately 10.8 million pixels.
The large-scale digital upgrade is part of a collaboration among American Dream, SNA Displays and Infuse Digital, which works with commercial real estate companies to modernize and monetize their facilities with state-of-the-art digital displays by securing transactional advertising sales and longterm sponsorship investments.
“We’re incredibly excited about the opportunities The Ultimate Display will bring to American Dream and the spectacular canvas this display provides for brands,” said Brian Williamson, director at Infuse Digital, which manages the digital network at American Dream. “The Ultimate Display is an amazing addition to our extensive inventory inside and out at American Dream.”
Located near numerous high-profile venues and major roadways, The Ultimate Display at American Dream is one of the most visible and recognizable LED spectaculars in the world. The digital signage network is supported by a robust content management system and 24/7 asset monitoring from the managed services team at SNA Displays.
Overall American Dream supports nearly 40,000 square feet of interior and exterior LED/LCD signage, providing experiences, wayfinding, messaging, and revenue-generating advertising opportunities for one of the most comprehensive digital signage networks in the northern hemisphere.
Just minutes from Manhattan, American Dream offers numerous attractions, including more than 250 retail stores and restaurants, an iceskating rink, mini golf, SEA LIFE Aquarium, the first indoor ski slope in the
U.S., the DreamWorks Water Park, the LEGOLAND Discovery Center, and a Nickelodeon Universe theme park—all on a campus that is over three million square feet, nearly all of it supported with a range of dramatic LED displays.
AMA Electric Sign Company provided LED installation services.
