OmShera Holdings, a prominent hospitality group, sought to revolutionize the guest experience at their Blinders Sports Lounge in Charlotte, NC. Their vision: to create an immersive, high-quality AV extravaganza with the energy and scale of Las Vegas sportsbooks. To bring this bold concept to life, OmShera enlisted the joint expertise of experiential design specialists, DCBolt Productions, and Peerless-AV.
The project, initiated in March 2024 and set for a March 2025 opening, included a cutting-edge 14K 850-square-foot dvLED video wall, a bespoke speaker system, and an integrated AV solution.
Peerless-AV and DCBolt recommended a 57” wide custom-built dvLED video wall to meet the unique design and technical requirements of the space. The video wall, measuring 57’ wide by 22’ high, was mounted using a SEAMLESS Bespoke Floor-to-Wall mounting structure.
The dvLED video wall’s pixel pitch of 1.8mm was chosen to optimize viewing from the Lounge area, where patrons would be seated at varying distances. The video wall was designed with a unique 10-degree forward tilt to ensure an optimal viewing experience for guests seated in the lounge booths, which were recessed to further enhance viewing angles.
For audio, DCBolt engineered a premium 50,000 watt VOID Acoustics sound system. Nexus 6 arrays and Airten horns are strategically placed around the venue, including the DJ booth, while multiple Arcline and Venue series subwoofers are hidden. To match the lavish 1920s-inspired vibe, custom 24k gold-plated Cyclone 55s reside above the main bar.
The structural design of the dvLED video wall went through several iterations before final approval, with all teams working closely with the general contractor and interior designers to accommodate structural constraints, cooling needs, and guest viewing angles.
As part of the first stage of installation, the dvLED video wall was assembled in December 2024. By early February 2025, the installation team began stage two, which involved populating the video wall with the 175 1.8mm dvLED cabinets.
With the structural and video wall assembly completed by February 28th, 2025, the installation team proceeded with stage three to check and program the Crestron controllers, ensuring that the content management system (CMS) would allow for easy adjustments to the layout and content of the screens. The final stage and checks were completed on March 10th, 2025, with the audio levels tuned and verified by VOID Acoustics.
The result of this collaboration is a state-of-the-art sports lounge and entertainment venue that can also be transformed into a high-end night club environment at the push of a button.
