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Case Study: Dakota Magic Casino Resort, ND

The Dakota Magic Casino Resort, in Hankinson, North Dakota, opened in August of 1999 and hasn’t stopped expanding since. The 63,575-square-foot casino opened with a two-story, 84-room hotel, the next year adding 35,800 square feet of entertainment/convention space, and in 2004 a hotel expansion added two suites and 40 more rooms. The casino, owned and operated by Dakota Nation Gaming Enterprise of the Sisseton-Wahpeton Oyate Tribe, is now 160,000 square feet, with over 1,000 slot and video poker machines, keno, 18 table games, a high-stakes gaming area, poker room, lounge, fine-dining and buffet restaurants, and a golf course with clubhouse. But the latest addition, a new sportsbook that opened in January, has the venue’s biggest feature yet: a 31-foot-by-10-foot LED wall that can easily show eight sporting events simultaneously, go to a custom preset with two side by side or a host of options in between, supported by technology solutions from Key Digital. Solutions comprise 21 Key Digital KD-IP922 encoders and 35 KD-IP922 decoders, three of the new KD-MLV4x4Pro 4K UHD HDMI seamless matrix switchers and Key Digital’s Compass Control Pro software, allowing management to reconfigure the display into any number of preset configurations from an iPad . All together, this setup assures that sportsbook patrons will never miss a game or a race, no matter how busy a sports day or night it is.

“The video wall can do eight different pictures at one time; we’re feeding it with nine different IP encoders, as well as three of the new KD-MLV4x4Pro UHD HDMI seamless matrix with multi-view tiling,” says Paul Hagen, in charge of technology and sales installations with Site On Sound, the Fargo, ND-based AV specialists that installed and integrated the new videowall. Pulling out an iPad, Hagen quickly glides through the process of reconfiguring the videowall by simply swiping and tapping among various preset configurations using Key Digital’s Compass Control Pro software, moving from eight discrete video sources to two side by side, and everything in between, on what he describes as “the largest privately owned video screen that I could find in the state of North Dakota.” And while the new videowall is the crown jewel of the new sportsbook, there’s still plenty of other video throughout the space, including 22 other flat-screen televisions that are tuned to games and other matches, four more displays that show wagering odds and another monitor dedicated to in-house advertising, all also fed by the Key Digital 922 AVoIP devices.

Kurt Schmidt, the CEO of Dakota Magic Casino, proudly calls the venue “by far the biggest, best sportsbook in the Dakotas right now,” noting how patrons have been enthusiastic about the centerpiece videowall. “It’s so very flexible. For instance, right now we’ve got four different games on, and for a single big event like the Final Four or the Super Bowl, we can make that entire screen into a single, huge, 4K display. And the ticker on the side of the sportsbook can be seen pretty much from anywhere in the property.”

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