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Case Study: Hearst Tower, NY

The first-floor entrance of the Hearst Tower in New York City has been transformed into an urban digital canvas with advanced LED screens. This unique piece of direct view LED engineering, which reflects the tower’s unique geometry, was a creative collaboration among partners Hearst Communications, Code & Theory, and ATS. Hearst, one of the nation’s largest global, diversified information, services, and media companies, has been at the forefront of innovation for over a century. The LED wall enhances the visitor experience with dynamic visuals, setting a modern and engaging tone right at the entrance.

Hearst’s mission is to inform audiences and improve lives through its diverse portfolio, including global financial services, medical information, transportation services, cable television networks, television stations, newspapers, digital services, and magazines. Hearst considers their visual cutting-edge visual presence a part of demonstrating a commitment to innovation and audience engagement. The LED wall at Hearst Tower not only adds aesthetic value but also serves as a powerful tool for communication and branding. It provides an interactive platform to display multimedia content, including news updates, corporate messages, and artistic visuals, enhancing corporate identity and interaction with visitors and passersby. This installation communicates Hearst’s dedication to leveraging technology to improve its services and connect more effectively with its audience.

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