In March, Pier59 Studios in Manhattan launched Megaverse, a fully integrated ecosystem for virtual production, XR, and live events, featuring the largest LED screen in the Northeast. It enables creators to blend the physical and digital worlds accurately and with confidence.
As virtual production and immersive technologies rapidly transform filmmaking, brand storytelling, and live experiences, productions are often forced to assemble fragmented solutions across multiple vendors, systems, and technical teams. Megaverse eliminates that friction.
By integrating LED volume stages, real-time rendering pipelines, XR capabilities, live broadcast infrastructure, and event production services into a single coordinated system, PIER59 Studios provides an environment where creative intent moves fluidly from concept to execution.
Whether capturing in-camera visual effects on a curved LED volume,, producing an XR broadcast, or hosting a technology-forward live event, Megaverse delivers a unified approach designed for reliability, scalability, and creative flexibility.
Megaverse integrates advanced hardware and software systems, including high-resolution LED volumes, real-time rendering engines powered by Unreal Engine, media servers, camera tracking systems, and broadcast-ready infrastructure.
This unified stack ensures consistent performance across virtual production shoots, XR activations, hybrid events, and immersive brand experiences.
The workflow is designed around in-camera results, allowing directors, cinematographers, producers, and brand teams to evaluate and finalize creative decisions in the moment. Behind Megaverse is a multidisciplinary team of technologists, producers, engineers, and creative specialists. Clients receive guidance across creative development, technical configuration, lighting strategy, Unreal integration, and live event execution, ensuring both artistic ambition and operational precision.
The production campus adapts fluidly across use cases, including virtual production film and commercial shoots, XR stages and immersive broadcasts, hybrid and live-streamed events, and brand activations and experiential environments.
Megaverse represents a shift from isolated stages and standalone tools toward a comprehensive ecosystem, consolidating technology, workflow, and expertise under one roof.
