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Case Study: Stratosphere Casino, Hotel & Tower, Las Vegas

The Stratosphere Casino, Hotel & Tower, on Las Vegas Strip, has opened the William Hill Sports Book featuring a massive 105-foot curved LED videowall driven by Analog Way Ascender 48 seamless switchers integrated with a Picturall Pro media server.

Located in the heart of the casino, the William Hill Sports Book offers the country’s most expansive wagering menu. Game day action from all over the country is displayed on some of the highest-resolution screens found in any sports book, which are fed by approximately 39 sources.

The 105 x 8-foot 1.87 mm pixel pitch LED videowall, from Yaham Optoelectronics, curves impressively around the sports book with a ticker scroll running beneath it. The videowall typically shows multiple layers of game content with 15 different video windows. Custom animations and branding are displayed as one seamless image across the vast canvas during hours when wagering is closed. Design consultant was Coherent Design, Las Vegas. “Sports books are an application we’re particularly good at,” notes Andrzej Lubaszka, Chief Technologist at Analog Way, who was instrumental in the design and commissioning of the project. “The William Hill Sports Book is a great example of our ability to drive very large LED canvases with large numbers of windows, very wide pixel space and a lot of pixel density.”

In the Stratosphere’s sports book, a large Creston NVX video distribution system feeds sources, including DirecTV, races from Dish Network and digital signage from Brightsign, into the Ascender 48 systems, which in turn feed custom resolutions into the LED display controllers provided by Yaham. A Picturall Pro media server directly feeds the Ascenders the off-hours graphics content at full resolution.

Ticker data is fed in to the Ascender system where multiple video layers are placed side-by-side to create a seamless ticker scroll all the way across the length of the LED videowall. “The client wanted a ticker that runs smoothly with no seams, something competitors aren’t able to do,” notes Lubaszka.

The adjacent Taphouse craft beer pub features two Yaham Optoelectronics 1.87 mm pixel pitch LED videowalls on opposite walls, which display multi-window sports content as well as custom animations. One LED videowall measures 26.5 x 11 feet and the other 7.5 x 28 feet; each is driven by an Ascender 32, which is fed by the Crestron NVX system.

AV contractor Simply Connected and programmer Code Distillers worked together to program the Crestron NVX and the user-friendly Crestron touchpanels used by hotel staff to operate the LED videowalls.

Product at work:

Analog Way Ascender 48

Ascender 48 builds around Analog Way’s LiveCore platform as a multi-screen 12×48 switcher with powerful, customizable full live preview features.


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