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Case Study: UBS Arena, NY

The New York Islanders and UBS Arena at Belmont Park, the New York metropolitan area’s newest premier entertainment and sports venue, are engaging fans, streamlining food and beverage ordering, and meeting growing consumer demand for digital and contactless payment options with the implementation of Clover point-of-sale hardware and Bypass point-of-sale software from Fiserv, Inc.,

Built from the ground up, UBS Arena opened on November 20 with cutting-edge technology that prioritizes digital engagement, says Hank Abate, President Arena Operations at UBS Arena.

Supporting mobile and in-app ordering, self-service kiosks, grab-and-go marketplaces, and touchless order fulfillment, Fiserv has implemented a fully cashless payments ecosystem at UBS Arena. More than 350 Clover devices enable quick and contactless purchasing that shortens concession queues and allows hockey fans and concertgoers to spend more time enjoying the event

“As consumers embrace digital engagement, sporting and event venue operators have a timely opportunity to build better experiences for fans while streamlining their own operations,” said Geoff Johnson, general manager of Bypass at Fiserv. “With new digital and self-serve ordering and payment options, Islander fans at UBS Arena will enjoy more time watching the action on the ice.”

Clover is a complete point-of-sale and business-management platform enabling businesses to maximize their operating efficiencies and grow, while providing customers flexible ways to pay. Powering the fan experience in more than 50 major professional sports stadiums and 300 other venues across the U.S, the combination of Clover and Bypass allows venues to optimize their front- and back-of-house service operations, while also gaining access to real-time data and analytics for sales and operational performance.

“Using Bypass technology from Fiserv has enabled us to further reimagine our approach to concessions, delivering a next-generation experience for fans,” said Bob Thormeier, vice president of operations for Delaware North Sportservice, the hospitality and foodservice provider at UBS Arena. “We’ve traded out many of the classic ‘belly-up’ concession stands for more market-style concepts at UBS Arena, allowing guests more flexibility when ordering, followed by a quick, seamless checkout process with the Bypass technology.”

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