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Leyard and Planar Hire Vince Schuster as Director of Northeast Sales

Company expands its North American sales organization while growing its leadership position in fine pitch LED video wall solutions

PORTLAND, Ore., Sept. 12, 2016Leyard, a global leader in visualization products, and Planar, a Leyard company and global leader in display and digital signage technology, today announced the company has hired top-performing industry veteran, Vince Schuster. Schuster comes to Leyard and Planar with a 20-year history in the AV display industry, most recently as President and CEO of Salitek, a specialty distributor of digital video wall displays. Well known throughout the AV community, Schuster led the North American sales division for Panasonic Systems Communications, leading the AVT channel team while developing business managers who surpassed an annual business plan of over $300M.

On the heels of its 2015 acquisition of Planar, Leyard continues to invest and expand its market position as the leading manufacturer of narrow pixel pitch (NPP) LED video wall displays globally, with a market share nearly three times greater than its nearest competitor, according to a recent 2016 video wall report published by Futuresource Consulting, “Quantifying & Analysing the Key Trends in the Global Landscape.”

“As Leyard continues to capitalize on our leadership position within the LED video wall market and expand our footprint in North America,” said Adam Schmidt, Vice President of Sales for North America. “We are thrilled to have Vince’s tremendous leadership experience, proven track record of strategy driven sales engagement to continue to build our North American operation and surpass our customers’ expectations. With 2015 global sales of NPP LED video walls reaching $3.4 billion, and expected double digit growth forecasted though 2020, we see an extraordinary opportunity to expand our dynamic leadership position.”

Schuster is based in Maryland and will report to Adam Schmidt with oversight over the North Eastern USA and Canada.

About Leyard

Leyard Optoelectronic Co., Ltd. is a global leader in the design, production, distribution, and service of digital displays, video walls, and visualization products worldwide. Leyard has gained significant market share in fine pitch LED and offers indoor, outdoor, fixed, and creative displays, as well as other ancillary and lighting solutions for the urban environment.  Used in various applications, such as broadcast, sports arenas, stadiums, advertisement networks, retail digital signage, control rooms, exhibitions, large scale events, and digital cultural experiences, Leyard enjoys marquee installations globally. Leyard was founded in 1995, is headquartered in Beijing, China, and is traded on the Shenzhen Stock Exchange (stock code: 300296).  Forbes magazine (2013) named Leyard among “China’s Top 100 Most Potential Listed Companies.” Planar Systems was acquired by Leyard in 2015. For more information, visit

About Planar
Planar, a Leyard company, is a global leader in display and digital signage technology, providing premier solutions for the world’s most demanding environments. Retailers, educational institutions, government agencies, businesses, utilities and energy firms, and home theater enthusiasts all depend on Planar to provide superior performance when image experience is of the highest importance. Planar video walls, direct view LED offerings, large format LCD displays, interactive touch screen monitors and many other solutions are used by the world’s leading organizations in applications ranging from digital signage to simulation and from interactive kiosks to large-scale data visualization. Planar is headquartered in Oregon, USA and is a wholly-owned subsidiary of Leyard Optoelectronic Co., Ltd (China: Shenzhen 300296), a global leader in display and visualization technologies with over 300 patents and marquee installations globally. For more information, visit

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