Smooth Presentation

How event production company OMAGE created a launch event for the Samsung Galaxy Note 4 using Analog Way product.
Publish date:
Social count:
How event production company OMAGE created a launch event for the Samsung Galaxy Note 4 using Analog Way product.

OMAGE, an event production company, conceptualized, managed, and executed the awe-inspiring launch event for the Samsung Galaxy Note 4 at the Cape Town International Airport in South Africa. The festivities included a four-part show with many presentations, demos, and shows.

Gearhouse SA was selected as the technical equipment supplier, while CI-Nation, a company specializing in show control and playback, was asked to manage all the technical elements of this demanding show. For the first presentation, the company installed a 36-meter x 5.5-meter curved screen fed by eight double-stacked Christie 20K projectors. Two Dataton Watchout Servers (main and back up) were used as the main playback medium. CI-Nation also chose to use Analog Way’s Ascender 32, a multi-screen seamless switcher.

“We used Analog Way’s Ascender 32 as the final output to the projectors. It was also used to switch between main and back up Watchout systems as well as take all the live feeds and presentations to screen. We used up to three PIPs together, being two camera feeds and one presentation feed, on the Watchout Backgrounds in between the purpose built wide screen content. So in total we used 12 inputs and 4 outputs of the Ascender 32,” says Mike Fynn, Technical Director and co-owner at CI-Nation.

In terms of content, the client required crisp, clear and smooth flowing graphics so the output resolution was 7068px x 1080px. Fynn explains why he choose the Ascender 32 for this demanding event: “We required the Ascender 32 for its incredible blending capabilities and the abundant edge blending finessing tools, which allowed us to get a great quality picture on screen and to achieve a seamless blend from end to end. The Ascender 32 also has extremely low latency from camera lens to screen, which was crucial with the large screen and extreme close-ups during the demo segments.”

The control was done through the Web RCS. “We controlled the Ascender 32 through the Web RCS, primarily during setup, then I switched between all my presets on my iPad next to my script and Keyboard,” Fynn says. “I love the ease of use of the Web RCS, simply drag and drop and voilà, no force acquires, or sync times required.”



Integrated Presence

Telstra, Australia’s largest telecom and media company, installed two Lightware 25G Hybrid routers at its corporate headquarters in Sydney. The Lightware 25G routers offer system connectivity to two areas in the Sydney headquarters.A Lightware 25G 160x160 router was installed in more


Art Mall

The multimedia art gallery in the newly designed 164,000-square-foot shopping center in Kiev, Ukraine, needed to be innovative and eye-catching, and the technology behind it powerful enough to handle the content the investor and developer Art Mall had in mind. The almost more


IP Functionality

The Reality Check Systems (RCS) provides graphics, realtime game and player data, and social media for some of the most-watched live sporting, eSports, and entertainment events on television. To this end, the company created a portable rack-mountable, and compact computer system more


Scenic Presence

To bring the outdoors in, a New York real estate company wanted to create a transparent lobby in one of its buildings in Jersey City, N.J. The company wanted to focus on the idea that Jersey City is somewhat of a staple to most people looking to relocate to the area. It’s close more


Enhanced Worship

Legacy Church, located in Albuquerque, N.M., recognized that it could save time and money, as well as more easily share updates with its community, highlight upcoming events and activities, support members of the congregation, and enhance the worship experience during service, by more