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Case Study: Student Life Beach Camp

Visual aesthetics are not just evolving for installed applications; ministries are continuing to bring the excitement of live concerts to events, including high resolution video.

Since 1993, Student Life has supported student ministries across the United States through Gospel-centered experiences that include inter-denominational Christian summer camps. As part of their summer Beach Camp series, they combine Biblical teaching and engaging worship experiences with a week in sun. To create the worship experience behind each Beach Camp, Technical Producer Cassidy Petersheim and the Student Life production team turned to Nashville-based Elite Multimedia Productions, a company that specializes in full service concert touring, live event production and production gear rental.

For the production package design, Petersheim first envisioned the LED video design. Wanting to create a unique visual experience that the attendees had never seen before, she began to play with the idea of different viewing perspectives.

“We do concert events in Myrtle Beach which normally range between 3000- 5000 attendees, and then we also do events in Daytona Beach and Galveston that each have about 1500 attendees,” continued Petersheim. “For the Myrtle Beach production package, we created a design with a 22-foot wide LED video wall in the center, and then smaller LED video walls on the outside which range in height creating a unique viewing perspective. For Daytona and Galveston, the design was similar but instead of having the large LED screen in the middle, we have three different center screens that play with the same idea of perspective used in Myrtle Beach. We travel with the 12.5mm PixelFLEX FLEXCurtain which is a really durable technology and perfect for helping college-level technicians get experience working with HD video.”

“The most important thing for us is to be able to create an environment where people can worship without distraction,” admitted Petersheim. “We don’t want the production equipment to be the main focus. We want it to be an environment where students can come out of a world filled with distraction and be totally focused on encountering God. On the first night of each event, we do like to build energy through the production design so the students can get excited about being there, but then we bring it back a bit and really allow them to focus on the message of the music and speakers.”

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