AES Names Martin Porter Associates Business Development Consultant

The Audio Engineering Society has named Martin Porter Associates business development consultant in charge of attendee marketing and exhibit sales for the 119th AES Convention & Pro Audio Expo in New York, Oct. 7-10, 2005. Last year's convention in San Francisco attracted more than 15,000 attendees, and almost 300 exhibitors are already signed up for this year’s convention, themed Where Audio Comes Alive.
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AES Names Martin Porter Associates Business Development Consultant

May 17, 2005 4:11 PM

The Audio Engineering Society has named Martin Porter Associates business development consultant in charge of attendee marketing and exhibit sales for the 119th AES Convention & Pro Audio Expo in New York, Oct. 7-10, 2005.

"As the world's largest dedicated Pro Audio convention, we are planning an aggressive marketing and sales initiative this year to make our New York event the biggest and most effective for our attendees, exhibitors, and our Society," says Roger Furness, AES executive director.

Having attracted more than 15,000 attendees to last year's convention in San Francisco, the AES is already the nation's most significant and prestigious gathering of pro audio users. With almost 300 exhibitors already signed up, this year’s convention, themed Where Audio Comes Alive, is expected to be one of the largest in AES history.

Technology developments in home recording, music technologies, sound reinforcement/systems, and broadcast audio have made the potential attendee base for this year's show larger than ever before. Therefore, the AES Program Committee is developing an entirely new and relevant lineup of conferences, workshops, and tours that will attract large numbers of new users and dealers to the show this year.

For the first time, dedicated on-the-floor pavilions for sound reinforcement, music technologies, DJ, house-of-worship, and car audio are being planned. As part of the show's marketing efforts, Martin Porter Associates will be reaching out to a range of new media and trade organizations to attract even greater numbers of customers and conference attendees.

Celebrating its 25th anniversary in the business of building market-leading media properties, Martin Porter recently announced the re-launch of his company -- Martin Porter Associates. Porter's original firm, MP&A Editorial, was acquired by CMP parent United Business Media in 1999, where he subsequently served as senior vice president/publishing director of the Entertainment Technology Group, a portfolio of magazines, websites, and events in the audio, video, systems, and music markets. An editor and publisher of Pro Sound News, EQ, The Surround Conference & Music Awards, and The AES Daily, Porter has participated in the launch and development of nearly 40 media properties throughout his career.

"As the nation's pre-eminent audio show, the AES is where excellence in sound is the exclusive focus and concern. This convention already attracts the most influential audience from around the world," Porter explains. "Today the AES is ready to ride the wave of new technology developments and audio applications. I'm excited that one of my new company's first initiatives is the opportunity to help build this brand and provide the pro audio market with an international event that truly addresses its specific needs."

To participate in building the 119th AES Convention & Pro Audio Expo in New York in October contact Martin Porter at: (516) 767-6720; email: map@aes.org.

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