Barco Forms New Integration Unit
Barco, a manufacturer of video and lighting solutions, formed the Video & Lighting Integration (VLI) Business Unit to meet the increasing demand for integrated solutions in the fixed installation marketplace.
Barco, a manufacturer of video and lighting solutions, formed the Video & Lighting Integration (VLI) Business Unit to meet the increasing demand for integrated solutions in the fixed installation marketplace, company officials said. Within the VLI Business Unit, Barco is also creating a dedicated, worldwide network of channel partners.
As part of a new, long-term strategy, the VLI unit aims to enhance and complement the company’s experience in the rental and staging marketplace, while also incorporating all projection requirements for the corporate AV market.
VLI’s product portfolio will include projection, image processing, indoor and outdoor LED solutions, creative LED solutions, and a variety of lighting and who control products, as provided by Barco’s recent acquisition of Austin, Tex.-based High End Systems.
“Our goal is not only to present a unified organization to our rental partners and system integrators, but to enhance the way that they can partner with us for video and lighting projects,” said Stephan Paridaen, president of Barco’s Media & Entertainment Division, in statement. “We are as committed to the new channel as we are committed to our rental partner channel. The new channel for the fixed installations market is directly patterned on our track record of success in the live events marketplace.”