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Bose Consumer to close all retail stores in North America, Europe, Japan and Australia

The action is online.

It’s about 119 stores. It’s about going where the customers are, which is online.

You’ll still be able to buy Bose consumer products in lots of retail stores–just not stores with the Bose name on the door. If you still want that experience, you will need to go to one of the remaining 130-ish stores located in Greater China and the United Arab Emirates, as well as additional stores in India, South Korea and Southeast Asia.

Bose put it this way:

“Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems,” said Colette Burke, Bose’s vice president of global sales. “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now.”

The timeframe for shop closures was given as “over the next few months” and Bose says it’s offering severance pay and outplacement assistance to employees being let go.

Bose’s first retail store opened in the US in Maine, 1993.

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