Sep 1, 2003 12:00 PM
Stop That Train!
Regarding “Take the A Train” in the July 2003 issue, Rosanne Soifer and Russ Dubrow appear concerned with large transit and railway systems and suggest that independent contractors sell to “retail applications, clothing stores, independent music stores, car dealerships, sporting goods stores, etc.” I suggest there is a market for independent contractors in the transit business. Why? Because there are many small transit systems. Waukeeshaw, Wisconsin, has a downtown loop streetcar system that runs usually with just one streetcar at a time, up to a maximum of four or five when there are special downtown events. Portland, Oregon, supplements its growing MAX speedy light-rail system with a similar downtown streetcar loop system, which will also have some additions. Similar streetcar systems operate in Memphis; Charlotte, North Carolina; Pueblo, Colorado; Dallas; and Lowell, Massachusetts — maybe more. Towns all across America have local bus systems with 2 to 50 buses, operating on schedules and meeting the public transit needs of their communities. These are logical places for the small contractor-integrator to introduce modern signage, quality audio, and computer control that can make transit trips more pleasant by reducing nervousness and also earn additional income through site-pointed advertising. But be sure to study the systems operations and learn its priorities first, before suggesting solutions. Provide alternatives and give the transit system managers some freedom to work out a system that they help plan.
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