HSBC Bank and Scala Wins Prestigious Digital Retailing Expo Award in Chicago
May 23, 2006 10:28 AM
Scala, the world’s leading software platform for digital signage, announced that HSBC Bank, in Dubai, UAE, and Scala has won the
prestigious Best in Class Creative Content: Financial Market award at the 2006 Digital Retailing
Expo in Chicago. The award, one of only six awarded, highlights excellence in digital signage applications for the financial industry.
Specialized Software Services (SSS), the market leader in digital signage solutions in the UAE and GCC, has enhanced its reach in the region’s financial services sector by supplying HSBC, the largest and most widely represented international bank in the Middle East, with a digital signage network using Scala InfoChannel software. A network of plasma screens was installed in HSBC’s Dubai Internet City office as well as its branches across the UAE.
HSBC’s management found that these digital screens enabled the bank to enhance its internal
communication between management and staff. A consistent stream of messages to staff are
disseminated easily in an attractive manner and updated constantly.
“A well informed staff understanding the Bank’s objectives is a key goal for us. A modern paperless communication tool that catches employees’ attention, be flexible and quick to deploy was our aim. Scala InfoChannel has been beneficial in cascading Bank’s promotions and updating information at a branch level, thus ensuring that all staff is well informed,” explaines Ahmed Maher, regional manager IT, HSBC Bank Middle East Limited.
Owing to the success of the project, HSBC began the second phase of the project by installing
additional screens in the customer facing areas. For phase three the HSBC management is looking at installing screens at the ATMs in the remote sites.
“We are proud to hear that HSBC has won this prestigious award,” says Ahmed El Ridi, general
manager, Specialized Software Services. “This award exemplifies the international recognition of
innovative Digital Signage applications.”
“It’s really rewarding to the entire Scala team to see our platform be chosen by so many high-profile, industry leaders,” says Gerard Bucas, Scala president and CEO. “We heartily congratulate all of the winners and especially HSBC who power their network with Scala InfoChannel.”